Develop a comprehensive email drip campaign strategy for both B2B and B2C (Community) that includes the following elements:

Photographer Onboarding:

• Develop and execute email campaigns to warmly welcome new photographers into the OCUS community

• Create onboarding sequences introducing photographers to our platform, guidelines, and community ethos

Training Communication:

• Generate engaging email content to effectively communicate training programs, resources, and tips, elevating the skills of our photographers

• Collaborate with the training team to seamlessly integrate training information into impactful email campaigns

Community Updates:

• Keep our freelance photographers informed about community events, updates, and changes through targeted and informative email communications

• Foster a sense of belonging and collaboration within the OCUS community through the delivery of regular newsletters and updates

Segmentation and Personalization:

• Strategically segment the photographer community based on expertise, location, and engagement levels

• Personalize communication to ensure relevant and meaningful interactions with each unique segment

Automation and Lifecycle Marketing:

• Implement marketing automation workflows that guide photographers through their journey within the OCUS community

• Develop lifecycle marketing strategies to nurture relationships and encourage continued participation

Reporting, Performance Analysis, and Campaign Optimization:

• Monitor key metrics, including photographer engagement, participation rates, and feedback

• Analyze data to refine email campaigns, ensuring resonance with our diverse community

Collaboration:

• Work closely with internal teams (customer success, operations) to develop email campaigns that effectively communicate procedural/operational changes and updates to photographers

• Work closely with the design team to craft visually appealing and on-brand email templates

• Work closely with the Marketing/Social team to develop and sync campaign calendars to optimize the impact of concurrent campaigns

• Native English speaker is a must. French is a plus

• 2 - 4 years of relevant work experience

• Startup and/or Scaleup experience is highly valued

• Must possess an entrepreneurial attitude with high agency and grit

• Proven experience in email marketing, particularly within a community-driven or freelance-centric environment

• Excellent written communication and storytelling skills

• Creative thinking with the ability to tailor campaigns to resonate with a diverse audience

• Strong analytical skills with the ability to translate data into actionable insights

• Familiarity with the freelance photography industry is advantageous

• Proficiency with email marketing tools and platforms, with HubSpot experience, considered a significant advantage

• Knowledge of cross-channel marketing campaign performance indicators a plus

• Knowledge of Messagebird is a plus

• Knowledge of HTML and CSS for email template customization is advantageous

• Bac+5 / Bachelor’s degree in Marketing, Communications, or a related field

Our hiring process

Here’s a glimpse into our hiring process, which is designed to help us find the best talent while being fair and accessible:

• First, a screening call with our hiring manager

• Then a business case that will take no more than three hours to complete. Once you’ve submitted your work, we’ll provide you with feedback during a team review

• If we like what we hear, time for the reference check

• Lastly, you may be invited to a culture-fit interview and meet our nerdy AND sweet CEO before extending a (great) offer ;)

We’re committed to providing equal opportunities to all candidates. If you have a medical condition or specific needs that require adjustments to our process, please let us know. We want to ensure that you have every chance to succeed, and we’ll work with you to make any necessary adjustments.