NB: This position is based in Paris.

Primary Role and Responsibilities :

The Marketing Team Lead drives global acquisition strategy and execution.

Based in Paris, this essential role requires absolute C1/C2 fluency in English and French to effectively manage operations, the team, and budgets across international markets.

This role is responsible for marketing-generated revenue performance and the comprehensive management of the acquisition budget. The mission is to ensure a predictable and growing stream of qualified leads worldwide and maintain a stable MarTech infrastructure.

Your Mission: Measurable Results Focus

Success will be measured by achieving the following strategic objectives across these three fundamental pillars:

1. SEA (Search Engine Advertising) Domination and Budget Performance:

   • Performance: Management and optimization of multi-year SEA budgets, aiming to maintain a target ROAS (Return On Ad Spend) (a precise objective) and a CPA (Cost Per Acquisition) below a defined limit across all key markets.

   • Execution: Oversight of account structure, bidding strategies (smart bidding or manual), creative evolution, and audience segmentation across Google Ads and other platforms.

   • Leadership: Fully manage the account to generate a targeted monthly volume of MQLs from paid channels.

2. Marketing Mix Diversification and Risk Reduction:

   • Strategy: Establish and execute a roadmap to diversify a significant portion of our MQLs outside of SEA.

   • Development: Identify, launch, and validate new acquisition channels (e.g., B2B Social Paid, Partnerships, Affiliation) with a defined seed budget and clear profitability targets.

   • Organic Growth: Collaborate with the Content/Product team to ensure SEO and content campaigns support the demand generated by paid acquisition.

3. Data Infrastructure and HubSpot Mastery (MarTech):

   • Platform Governance: Technical and functional administrator of HubSpot Marketing Hub Enterprise. Maintain a high level of data hygiene to ensure reporting reliability.

   • Automation & Nurturing: Redesign lead nurturing and scoring workflows to increase the Lead-to-MQL conversion by a defined percentage and ensure a smooth, automated transition of leads to the Sales team.

   • Reporting: Establish automated dashboards and reports for leadership (C-Level and Sales) to track CAC, LTV, and revenue pipeline in real-time.

The ideal candidate meets the following criteria:

• Possesses several years of experience in acquisition marketing, including team management or functional leadership experience within a B2B or hyper-growth SaaS environment.

• Certified SEA Expertise (Complete mastery of Google Ads) with a proven ability to manage a substantial annual budget.

• Advanced HubSpot proficiency: experience in administration, advanced scoring configuration, and integrations (API or native).

• Adopts a test-and-learn approach to channel and conversion optimization.

• Mandatory C1/C2 fluency in English and French.

• Proven communication and results presentation skills for budget defense and stakeholder reporting.

• You are available ASAP

Environment and Expectations :

• Execution Autonomy: The role offers full authority to define and execute the acquisition strategy.

• Results Culture: Performance is measured solely by key indicators (ROAS, CPA, MQLs).

• Structural Impact: Ability to build and formalize acquisition processes to support hyper-growth.

• Collaboration: Daily collaboration with Product and Sales teams in a fast-paced environment.

🚀 Naboo is the ideal company for you if:

• You are looking for challenges and responsibilities from day 1

• You want to contribute to an ambitious adventure

• You want to thrive and grow in a high growth environment

What we offer you :

• Fantastic offices in the heart of Paris (10th arrondissement) 🏙️

• Attractive salary package

• A friendly team that supports each other every day

• Equipment (MacBook, etc.) 💻

• Swile (€10/day, 50% covered by Naboo) 🍽️

• 50% subsidy for public transportation ticket 🚃

• Premium health insurance through Benefiz (80% covered)

• Gymlib membership for fitness & wellness 🏸

• Regular team events, offsites, and “Nabooms” 🎉

• First step : Interview with the Marketing Team Lead Manager (15 minutes)

• Second step : Case study

• Third step : Speed-dating : meetings with employees to assess cultural fit (90 minutes)