Senior Product Marketing Manager

Job summary
Permanent contract
Salary: Not specified
A few days at home
Skills & expertise


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The position

Job description

About us 👇🏼

At lempire, we're a passionate team on a mission to help individuals and businesses grow.

As a B2B SaaS company, valued at $150 million, we offer an array of products:

🔵 lemlist: our platform is designed to assist people in personalising their outreach and securing more meetings with leads.

🟠 lemwarm: our premier deliverability tool on the market that assists users in keeping their emails out of the spam folder.

🔴 lemcal: our scheduling tool complete with a personalised booking page to arrange meetings 2X faster.

🟣 Taplio & Tweet Hunter: our tools are aimed at building strong personal brands on LinkedIn & Twitter.

Plus, 2 more products launching in 2024.

At lempire, we also believe in fostering a sense of community. We achieve this by bringing like-minded people together through our online community and onsite events.

Additionally, we provide free online learning resources, all with the goal of helping our audiences grow their businesses exponentially faster.

Our mantra: Keep growing! We live by it each and every day.

About you

Are you passionate about bringing value to users in a SaaS environment? Do you like understanding users, their needs and market? Are you looking to have an impact on hundreds of people dedicated to growing their businesses?

Then this job might be a perfect match for you!

We're seeking a full-time Senior Product marketing Manager to join us and help up to make a significant impact!


As a Senior Product Marketing Manager, your role is to help the whole company know better its audience, its needs and transform this into an efficient positioning and key messages to build an impactful marketing of our product and features.

Key Results

Within 3 months, you will:

Have a deep understanding of our audience, customers (thanks to interviews or listening calls) and market

Have tested extensively our products to know all our features differentiators in the market

Determine the products’ key benefits for our target audience in order to create an efficient positioning and messaging framework

Have participated in several product launches planning and execution with our marketing and product teams

Produce strategic marketing briefing to fuel high-impact content marketing initiatives

Create our first collateral and documents to enable our marketing and sales teams

Collaborated with key members of our customer and product management teams

Within 6 months, you will:

Build a competitive comparison guide for use in positioning against the competition

Build a 6-months plan to lead our future product’s go-to-market strategy

Fully understand our internal organisation and be able to collaborate cross-functionally

Contribute to our strategic marketing playbook and create relevant go-to-market strategies for specific customer segments

Run more customer interviews to understand their pains and needs fully

Influence product development through well-defined market requirements

Build key resources at the crossing of Product marketing, Content marketing and Sales & Customer Support

Within 12 months, you will:

Have become a leading voice on the market and are intimately familiar with market trends, customer demand, competition and partner dynamics

Have successfully launched key new features and products

Built several new engines for our GTM motion

Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy

Develop partner marketing strategy and customer marketing strategy based on business objectives

Build a best-in-class ambassador program with our top customers

What’s in it for you?

Drive and Impact

At lempire, we are dedicated to building products that bring value to our users. Your contributions will play a crucial role in helping thousands of users daily to grow their businesses with lempire products

Be part of an environment where you can 10x your skills

lempire is a group of 80+ passionate and ambitious people who are part of the top 1% of the best experts in their field. You can learn how lempire grew from $0 to $25M+ in just 4 years, bootstrapped, but also skills related to business development, marketing, and growth. Everything - as long as you're curious!

You’ll have a lot of autonomy on how your team should thrive to be successful and the opportunity to shape the company’s direction


Work from wherever you want, as long as you deliver what you promise or establish!

Preferred experience

Must have (Please do not apply if you do not possess all of these skills)

Fluent French and/or English speaker

5 years of relevant experience in Product Marketing, with drive and leadership

Strong business acumen

Solid knowledge of SaaS markets & mechanisms

Good knowledge of the marketing mix

Able to collaborate closely with marketing, product and sales teams

Excellent written and verbal communication skills with the ability to articulate technical concepts to broad audiences in simple, compelling French and English

Focused more on doing version thinking

Humble and Curious

Nice to have

Located in Paris

Familiarity with B2B sales & cold emailing is a strong plus

Familiarity with lempire products, especially lemlist

Have Growth/Marketing or Product experience

Very good organizational capacities


💰Competitive salary + company bonuses

⛺️ Where you live and work is totally up to you – we do have an office in Paris if you enjoy life at the office 🇫🇷

🩺 Alan Blue: Comprehensive 100% premium medical coverage for you and your family

🧠 Alan Mind: Premier mental health service

🍽️ Swile Meal Tickets: Enjoy daily meal tickets to fuel productivity

🚌 Navigo Card: Seamless commuting with a 100% covered Navigo card

🏡 Full-remote Work Setup: A well-funded home office budget to ensure seamless remote work

💻 Gear: Get a laptop + tools and equipment you need for your job

✈️ Team building: We all meet once per year at really cool places around the world (you can check our video here ;) )

⚙️ Recruitment process

Screening with Victoire TAM

Interview with Quentin, CMO

Business Case

Culture-fit Interview with Charles, COO

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