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Senior Growth Marketer (PLG SaaS)

Job summary
Permanent contract
Paris
Salary: Not specified
A few days at home
Skills & expertise
Generated content
Problem-solving skills
Lemlist

lempire
lempire

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The position

Job description

About us

At lempire, we're a passionate team on a mission to help individuals and businesses grow.

As a B2B SaaS company, valued at $150 million, we offer an array of products:

- lemlist: our platform designed to assist people in personalizing their outreach and securing more meetings with leads.

- lemwarm: our premier deliverability tool on the market that assists users in keeping their emails out of the spam folder.

- lemcal: our scheduling tool complete with personalized booking page to arrange meetings 2X faster.

- Taplio & Tweet Hunter: our tools aimed at building strong personal brands on LinkedIn & Twitter.

lempire is a fast-growing company with +25M$ revenues, profitable and 100% bootstrapped

Our mantra: Keep growing! We live by it every day.

Job description

As a Senior Growth Marketer at lempire, your mission is to drive ARR growth for lempire's products.

You'll work mostly on Tweet Hunter and Taplio (8M$ ARR) at start.

In the future, you might be working on lemlist, lemwarm or lemcal in the future.

Our Products are mostly PLG / Self-Service software products.

You'll create and implement strategies designed to drive sustainable, efficient ARR growth.

The GTM motions for Tweet Hunter and Taplio most include for now

- Influencer strategy: build relationship and leverage influencers (social posts, newsletters) to promote our products

- Affiliation: grow & engage the network of affiliate to generate more singups

- Paid Marketing: search & social paid

- SEO: leverage search demand to drive traffic & signups

- Mini-Tools & Content

Other GTM strategies might be leveraged in the future

This is a highly hands-on role for someone who has an entreprenarial mindset and wants to have fun executing creative marketing strategies, in a 27M$ ARR multi-product company, bootstrapped and profitable

Within 3 months you'll have

  • Gained a very clear understanding of one product current state in terms of GTM Strategy and defined key priorities to implement to drive more Revenue Growth
  • Already proven results implementing a successful initiative having an impact on the ARR growth - either in terms of New Business or Retention, that has results on the OVERALL metrics of the product (total New ARR, total Churn ARR or total Upgrade ARR)
  • Integrated well with the team, already showing your impact and being recognized as someone organized, creative, reliable and committed to our product's success
  • Within 12 months you'll have

  • Completely owned the Revenue/ARR Growth of 1 or 2 products in the company
  • Demonstrated your ability on multiple projects to drive more Revenue Growth - from identifying the priority, aligning people on the priority (stakeholders) and implementing successfully the priority
  • Fully integrated in the team, becoming a key member of the Marketing/Revenue team who is listened to, considered and easy to collaborate with
  • Preferred experience

  • At least 3 years of experience in Digital/Growth Marketing.
  • Experience in Software, notably in a Product-Led Growth environment is a strong plus.
  • Successful experience in designing & implementing initiatives that drive growth in a fast-paced environment
  • Ability to deliver autonomously on a project, you don't need 10 different experts to do something.
  • All-rounder in Marketing - you are at least interested in all the fields of Marketing: Product Marketing, Content, SEO, Paid, etc.
  • A strong bias for action, a ‘doer’ mentality.
  • Innate problem-solving abilities, proactivity, and a results-driven approach.
  • Pragmatic, result-driven with a high level of ownership/accountability
  • Perfect English (written & oral).
  • Additional Information

  • Competitive package (salary + bonus)
  • Hybrid Work Model: Enjoy the best of both worlds! Work from home when you need to, and collaborate in our beautiful Paris office when you want a change of scenery. Our flexible approach is designed to suit your working style 🇫🇷 
  • Profit sharing: When lempire wins, all team members share the profits
  • Alan Blue: Comprehensive 100% premium medical coverage for you and your family
  • Alan Mind: Premier mental health service
  • Swile Meal Tickets: Enjoy daily meal tickets to fuel productivity
  • Navigo Card: Seamless commuting with a 100% covered Navigo card
  • Gear: Get a laptop + tools and equipment you need for your job
  • Team building: We all meet once per year at really cool places around the world (you can check our video here ;)
  • ⚙️ Recruitment process

  • Screening Interview with our Talent Acquisition Manager
  • Interview with Oriane, Chief of Staff
  • Business Case
  • Business Case debrief with our CMO & COO
  • References check
  • Welcome
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