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Traffic Manager

Permanent contract
Paris
Salary: Not specified
No remote work
Experience: > 2 years

Hublo
Hublo

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Questions and answers about the job

The position

Job description

To sustain Hublo growth acceleration in France and abroad, through inbound acquisition especially, we need to hire someone who masters paid acquisition tools (advertising campaigns, SEA etc).

With our Head of Marketing, and the B2C Brand Manager, you’ll have to implement our online acquisition strategy : steering and operational management of campaigns, analysis of our performance, improvements… by the management of online acquisition levers (SEA, Google Ads, Fb ads, Display), by data analysis, reporting and conversion optimization.

Within the Marketing Team and reporting to the Head of Marketing, you will participate in the implementation and follow-up of our acquisition campaigns on all channels, with a double objective:

  • To recruit new Hublers (healthcare professionals) in our community,
  • To increase the number of facilities using Hublo.

You will be able to develop an effective traffic acquisition plan via the different levers (SEO, SEA, social media) to generate new leads.

You will proactively monitor the performance of the campaigns to ensure a controlled cost per lead. It includes the following missions :

  • Design, implementation, and steering of our paid acquisition levers (Social Ads, SEA, Display…).
  • Regular analysis and reporting of these campaigns, in order to optimize the effectiveness, and to make recommendations for future operations.
  • Improvement of the SEO positioning of our websites: by proposing technical or editorial optimizations in order to constantly position ourselves on new keywords.
  • Reflexion about new traffic acquisition strategies, by adopting a test & learn logic on new acquisition sources (creation of partnerships with other sites, referral type campaigns…).

In terms of paid acquisition levers and social media campaigns, it’s a start, so you’ll have a lot of freedom to test different things !

What we offer

Perks
Our team members are our #1 asset! We offer them great perks so they feel good about working for us!

  • A fair and competitive salary package with an attractive equity plan (“BSPCE”) 📈
  • A flexible remote working policy 🏡
  • RTT 🌴
  • A daily meal plan (Swile) 🥗
  • Health insurance plan (Alan) 🩺
  • Access to thousands of gyms and activities, through our partnership with (Gymlib)🤸🏼🏋🏻
  • The latest and greatest Macbook 💻
  • Free coffee, snacks and a budget allocated to managers for small team events ☕

Office & Team Life

  • A dynamic and multicultural team of 10+ nationalities 💥
  • The ability to work in several locations: Paris, Sophia-Antipolis, Cologne 🌆
  • Weekly team drinks and yearly offsite (long week-end in the French Alps or Portugal just to name a couple) ☀️
  • A chance to contribute to improving the healthcare system in Europe ❤️

Preferred experience

  • Minimum 2 years XP in a directly equivalent position, in paid acquisition (relevant internships can count);
  • Ideally a first experience in a startup, advertiser or agency;
  • Graduated from a top business or engineering school;
  • You are fluent in French and English. Another language is a +;
  • You are a master of online advertising platforms with a strong analytical mind and interest in data;
  • You have strong knowledge of online acquisition KPIs & terms + knowledge of SEO best practices;
  • You are a team player with a great spirit, organised, thorough and who has the ability to work with autonomy, taking ownership and demonstrating self-initiative.

Recruitment process

  1. HR Screening (30’)
  2. Study Case Restitution + Interview with team
  3. Founder meeting
  4. References

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