About Graitec Group

GRAITEC Group Company is a global software editor leading Building Information Modeling (BIM) solutions and helping its architectural, engineering, construction, and manufacturing customers to digitize and industrialize their processes to improve performance and build a sustainable tomorrow.  

Ambitious and fast-growing environment: We see ourselves as a 30-year-old startup, having doubled our revenue in the last 3 years thanks to both organic and inorganic growth and targeting 500m€ revenue in 2024 (join us to make it happen). 

We strongly believe that this growth will continue since the market is only at the beginning of its digitization. 

Experts & Talents with strong culture: Our team is made of more than 700 outstanding talents with a strong management team to execute our mission.   

A true international group: Graitec serves more than 200,000 customers worldwide with over 50 offices in 13 countries, enabling us to meet our customer needs around the globe.

A market leader: We are one of the largest AUTODESK Platinum Partners and the only one operating at a worldwide scale with an equal split of business between Europe and North America, enabling Autodesk solutions thanks to our own GRAITEC Software.

Strong products serving the construction & manufacturing industries: Through Autodesk products Add-ons like PowerPack to more complex solutions to enable simulation, fabrication & management of our customers projects, GRAITEC is proud of its 150+ developers innovating each day to accelerate our customers performance. 

We are driven to hire the best people, with diverse experiences, and provide them with the resources that empower them to achieve their full potential. This ultimately enables our organization to provide the very best customer experience and solutions that help our customers navigate and implement technologies and services that prepare them for sustainable growth.  

Graitec launched an ambitious digital transformation program to revolutionize its business! You will be part of new team of talented and agile experts to change and deploy our digital, e-commerce and CRM ecosystems in all our geographies in Europe and North America. Join Graitec to become one of the leaders of this digital transformation.

We are seeking a highly skilled and motivated Product Marketing Specialist to join our dynamic team for a leave lasting 15 months. The role of the Product Marketing Specialist at Graitec involves developing product positioning strategies including products launch, messaging, loyalty strategies, customer journeys, and establishing Graitec as a thought leader in the industry. The Product Marketing Specialist is responsible for lead generation strategies: campaigns, communication, tracking and reporting.  She/He creates engaging content to technically promote software solutions.  She/He actively participates in industry events to share insights, trends, and best practices. He plays a crucial role in driving product awareness and customer engagement through targeted marketing initiatives. The specialist is responsible for identifying key industry players, forging partnerships, and actively participating in industry events.

Key Responsibilities:

The responsibility is global and covers all the geographies where GRAITEC has a presence.

Strategic Positioning and messaging: Develop and execute product positioning strategies to establish a strong presence in the market. Collaborate with cross-functional teams to align product positioning with overall company objectives. Collaborate with product management to understand product features and benefits, translating technical details into customer-centric messaging.

Content Creation: Develop marketing collateral, including product sheets, presentations, and digital content, to effectively communicate key messages. Create high-quality, engaging content that educates & informs the target audience: writing blog articles, whitepapers, case studies, testimonials, webinars, web, and social content (SEO relevant), and other relevant content formats. Work collaboratively with external partners, industry experts, and influencers to create valuable content. This could include co-hosting webinars, writing guest blog posts, or participating in panel discussions to provide thought leadership and showcase GRAITEC software solutions.

Product Launch Strategy: Design and implement successful marketing campaigns. Participate to the development and execution of product launch strategies to maximize product awareness, generate leads, and drive customer engagement.

Lead Generation and Nurturing: Work closely with the sales and local marketing teams to develop effective go-to-market strategies. Create and execute marketing campaigns that drive awareness, generate leads, and support sales efforts.

Presales Enablement: Collaborate closely with the GRAITEC organization to participate developing presales enablement materials, including product presentations, sales guides, and score cards. 

Customer Advocacy: Identify and cultivate relationships with satisfied customers to create customer success stories, testimonials, and case studies. Leverage these stories to showcase the value and benefits of Graitec products and solutions.

Thought Leadership and Industry Engagement: Research and identify, industry associations and organizations and key industry players such as influencers, experts, and organizations, who are relevant to GRAITEC software solutions. Understand their expertise and audience to determine potential partnership opportunities. Collaborate on joint initiatives, co-create content, or explore opportunities for cross-promotion to expand the reach and impact of GRAITEC software solutions.

Attend Industry Events: Identify relevant industry conferences, seminars, and events where GRAITEC software solutions target audience congregates. Secure speaking engagements or participate in panel discussions to share expertise, present case studies, and showcase the value of GRAITEC software solutions.  Help with logistics for local tradeshow coordination in collaboration with local marketing managers.

Performance Measurement and Reporting: Analyze tracking systems (HubSpot, Google Analytics, etc.,) for online marketing activities. Track and analyze key performance metrics with the support of the marketing team to evaluate the effectiveness of marketing initiatives. Provide regular reports and insights into management and recommendations for future strategies.

Market Research and Analysis: Contribute to market research analysis to identify market trends, competitive landscape, and customer needs. Analyze data and insights to make informed decisions about product positioning, messaging, and content creation.

• Master’s degree or equivalent
• 10+ years of experience
• Very significant experience in BtoB communication with proven success in delivering content for multi-channel campaigns and particularly in digital
• Very significant experience of social networks (LinkedIn, Facebook…) for promote B2B topics
• High experience communicating complexity in a way that makes it accessible
• Experience of creating communications for complex and innovative technological topics: white papers, articles, thought leadership…Experience of using research to influence and inform
• Experience in collaborating with international teams (guidelines) and content localizations
• Strong background in analytics and proficient to compiling and analyzing qualitative and quantitative data for making insightful recommendations

Nice to have, but not required:

• Management of complex B2B communication and content strategy.
• Knowledge of subscription business and software companies
• Knowledge of graphic design software
• Knowledge of HubSpot Marketing/ Sales platform (asset)

Ability to address technical content and to present complex topics in accessible/marketing language.

• Fluent written and oral French and English
• Good writing skills
• Autonomy
• Clarity in communication and collaborating effectively
• Driving for results and positive energy

Success Indicators:

• Efficient content producer adept at meeting GRAITEC targets
• Awareness increase of GRAITEC software solutions
• Agility & solutions solver
• Very structured mindset
• High degree of creativity and thinking outside the box
• Respect of milestones and global planning
• Ability to manage and embrace complex project at international level
• High level of interactions with stakeholders: product, local sales & presales teams in different countries

• To apply – please apply to our Career portal
• Screening & get to know discussion with Kerry or John in Talent Acquisition.
• Interview with Coralie, Hiring Manager
• Interview with peer of hiring manager or key stakeholder to the role