Martin Šuňavec, Director GRC (Creative)
Martin, originally from Slovakia, joined Kantar in 2016 and has since grown into the role of Director GRC (Creative). He now leads one of the core teams within GRC, focusing on Creative solutions – helping clients evaluate and improve their advertising performance through a mix of advanced analytics, AI tools, and global expertise.
He is responsible for shaping the overall strategy of his team, managing key client relationships, and ensuring strong collaboration across functions. His team supports markets globally, with particular focus on the UK, US, Germany, and France.
Martin is especially proud of how much the business has evolved – what used to take days now happens in hours, thanks to automation, AI, and smart workflows. But above all, he values the people he works with. He credits the team’s diversity, agility, and collaborative spirit as the driving force behind their continued success.