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CRM Manager (x/f/m)

Job summary
Permanent contract
Salary: Not specified
Occasional remote
Experience: > 7 years
Education: BAC+3
Skills & expertise
Generated content
Continuous improvement
Cross-functional team leadership
Customer segmentation
Marketing automation tools


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Questions and answers about the job

The position

Job description

What you’ll do

Your responsibilities include but are not limited to:

  1. Patients Insights

Advanced Data Analysis: Utilize advanced analytics to delve deep into customer data, extracting actionable insights to drive strategic marketing decisions.

Segmentation Mastery: Develop sophisticated segmentation strategies using CRM tools to deliver highly personalized marketing messages.

Insight Distribution: Systematically distribute insights and data
-driven recommendations to local teams, ensuring alignment and optimization of local strategies with central initiatives.

  1. Patient Journeys

Journey Mapping and Tooling: Use CRM systems to design, implement, and optimize customer journey maps, focusing on automation and scalability across different regions.

Personalization at Scale: Implement personalization strategies through CRM tooling that automates adaptations based on customer interactions and preferences.

Performance Analysis: Monitor and report on the effectiveness of journey strategies, using CRM tools to adjust tactics in real
-time based on performance analytics.

  1. Transactional Communication

Centralized Management: Oversee the strategy and execution of all transactional communications from a central perspective, utilizing CRM systems to ensure consistency and compliance across all regions.

Optimized Implementation: Enhance the timing, language, and segmentation of transactional communications using CRM tools to increase efficiency and effectiveness.

Continuous Improvement: Regularly refine communication strategies based on detailed analytics and feedback from local teams.

  1. Opt
    -in Collection and Profiling

Strategic Opt
-in Management: Develop and implement strategies to increase opt
-in rates using CRM tools that allow for innovative and compliant methods of engagement.

Advanced Profiling Techniques: Utilize CRM software to conduct detailed profiling, ensuring accurate data collection for enhanced targeting and segmentation.

Compliance Assurance: Maintain a comprehensive understanding of GDPR and other data protection regulations, ensuring all CRM practices meet legal standards.

  1. Cross
    -Channel Optimization

Tooling Management: Oversee the integration and optimization of CRM tools to ensure seamless coordination across marketing channels, emphasizing app enhancements to improve overall user engagement.

Best Practices Framework: Develop and standardize best practices for cross
-channel campaigns, particularly those aimed at boosting app engagement. Equip local teams with these guidelines to ensure consistency and effectiveness across all platforms.

Analytics Support: Provide CRM tools and analytics methodologies to local teams, enabling precise measurement and continuous optimization of app
-centric marketing efforts.

Who You Are:

  • Technical CRM Expert: You bring a strong technical proficiency in CRM systems, capable of managing complex tooling and facilitating its use by local teams.
  • Strategic Thinker with Analytical Skills: Your ability to analyze data and create actionable strategies is matched by your expertise in using CRM technology to implement these strategies effectively.
  • Leader in Cross
    -Functional Collaboration
    : With exceptional communication skills, you can bridge central strategies with local execution, ensuring seamless operation and alignment across the company.


  • Bachelor’s or Master’s degree in Marketing, Business, Technology, or related field.
  • At least 7 years of experience in CRM management, with specific experience in managing CRM platforms and tooling.
  • Deep expertise in at least one major CRM platform (e.g., Salesforce, Braze, Microsoft Dynamics).
  • Strong understanding of marketing automation, data analysis tools, and related technologies.
  • Proven ability to manage multi
    -regional or global projects in a cross
    -functional environment.

At Doctolib, we believe in improving access to healthcare for everyone
- regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it!

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. If you have a disability, let us know if there's any way we can make the interview process smoother for you! 

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