The purpose of this role is to establish a cost-efficient acquisition model through activities of all our potentially reduced risk products (PRRPs). Such model should be focusing on an increase in sales, conversions, and loyalty.
Main areas of this role are: Planning, setup and execution of sales supporting activities, setting up KPIs, reporting and evaluation of the activities, leveraging opportunities to create new proposals to business and lead their subsequent implementation.
BUSINESS ACCOUNTABILITIES:
Being at the forefront of our business, the role of Activation marketing department is to excite shoppers to buy and customers to sell our brands, to help achieve our growth objectives.
The Group strategy is therefore built around 3 core competencies: Route to Market / Adult Tobacco Shopper Marketing / Customer Management.
Knowledge, Skills & Experience:
Key Success Factors:
What we offer: