British American Tobacco

British American Tobacco

Digital Activation Manager

  • Permanent contract 
  • Praha

The company

British American Tobacco

British American Tobacco

  • Consumer Goods
  • From 50 to 250 employees

The job

Digital Activation Manager

  • Permanent contract 
  • Praha

This position was filled!


Jsou druhou největší tabákovou společností na světě. Mají za sebou bohatou historii a před sebou vzrušující budoucnost, ve které chtějí spotřebitelům dát možnost volby. Proto kromě klasických tabákových výrobků vyrábí i jejich alternativu – zařízení na zahřívání tabáku GLO. Produktové portfolio neustále inovují a přichází s alternativami k tradičním způsobům užívání tabákových výrobků. Působí ve 180 zemích světa a zaměstnávají téměř 60 000 lidí. V České republice začátkem roku 2019 oslavili 25 let existence a mají zde přes 250 zaměstnanců.

Job description

We are looking for YOU, if you are digital ethusiast and in love with marketing .. with previous agency experience at least 5-7 years and yet already working in business at lease 1-2 years.

..if you are goal-oriented person with strong leadership, project management skills and make it happen attitude.

Your responsibilities will be:
  • Implementation of digital activation plans
  • Initiate, develop and implement digital strategy
  • Designing digital transformation of multichannel touch-points deployment
  • Change management, channels effectiveness, and consumer data analytics
  • Managing diverse landscape of agencies and media houses
  • Establishing KPI frameworks and benchmarks
  • Support the team by driving digital innovation
Areas of Interdisciplinary Digital Knowledge?
  • Marketing Strategy and Communication
  • Integrated Innovative Digital Campaigns
  • Social Media
  • eCommerce
  • E-mail marketing
  • Content Marketing and Toolkits deployment
  • CRM and Marketing Automation
  • Media Planning and Multichannel

What you can gain

  • Friendly athmosphere and international environment
  • Dynamic people, insipiring leaders
  • Nice new modern office in Karlin

Preferred experience

  • Project management – brand/activation campaigns and digital production (www at least)
  • Strong leadership personality – at least 5 subordinates
  • Excellent networking, consensual and conflict management skills
  • Strong analytical skills, high ability in process thinking
  • Flexible & adaptable to changes
  • ENG/CZ language
Questions and answers about the offer
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