We are looking for a Global Solution Manager in charge of diagnostic solutions dedicated to the food industries, with worldwide responsibilities.
You will work and grow within the Global Marketing Food safety & quality Department of the Industrial Microbiology unit of bioMérieux that offers holistic control expertise and solutions to all food industries, and service labs helping them deliver safe products to the consumers.
Today the food industry is under a lot of transformation with the development of new ways of production and new types of foods like plant-based dairy or nutraceuticals. bioMérieux is investing in new technologies and innovative programs to deliver diagnostic solutions quicker & fully adapted to the specific needs of the new food markets.
This position will report to the Global Solution Marketing Director.
What will your responsibilities be at bioMérieux ?
You will be responsible for the marketing development and planning and its execution providing all necessary insights, positioning, value selling materials to support the go to market and the business development of the entire range of Food quality indicators solutions, which is in strong growth phase and investment for further innovation.
This position collaborates closely with R&D, Scientific Affairs, Sales, Global Industry Customer Service, Supply Chain, adjacent marketing functions (both global and local subsidiaries worldwide).
Main responsibilities include:
• Building the strategic product/range marketing plan: monitoring and assessing market share and total available market and defining the marketing mix (customer segmentation, product features, price, etc) as well as go to market strategies for commercial deployment, sales support and training.
• Designing Brand marketing plans and marketing guidelines; Support the promotion of the solution with communication and campaign strategies with the support of the Communication Department and in close collaboration with Regions and Subs ensuring customer satisfaction and innovation adoption.
• Innovation: Develop and evolve the range taking into account sales, segment marketing, R&D and customer service insights among others; and considering market trends in our immediately accessible markets as well as adjacencies to enter.
• Leading Lifecycle management activities, by ensuring achievement of profitability objectives coming from the core business strategy: sales, profitability, customer satisfaction…
• Ensuring range availability: price definition, product availability in collaboration with Supply chain
• Developing and maintaining close relationships with key opinion leaders (KOL) and key accounts to capture customer experience and engage them in product launches and execution in our subsidiaries
• Using Voice of Customer approach to evolve the range by ensuring that customer needs are understood by project teams (by prioritizing project specifications and presenting a business plan) and taking into account sales, segment marketing, R&D and customer service insights
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