WHO WE ARE

Ready to shape the future of digital optimization with a global leader in AI-powered experience solutions? We invite you to join AB Tasty on our mission to help brands sell better by creating positive user experiences across all digital properties!

Since our founding in 2009, we've partnered with over 1000 clients, including renowned brands like Calvin Klein, David Jones, FWD Insurance, L’Oreal, Samsonite, and LVMH among others. With a presence in 8 countries across 3 continents, our team of 300+ passionate individuals is dedicated to building the Internet of the future.

Joining AB Tasty means becoming part of a diverse, dynamic team that values innovation and growth. Our company culture, guided by core values, shapes our daily interactions:

• We bring client satisfaction
• We are impactful
• We go above and beyond
• We live one team, one dream

We’re committed to creating a workplace where everyone feels empowered to share ideas, take risks, and make an impact. We also know that a happy team is a productive team, that’s why at AB Tasty, we’re not just about delivering top-notch digital experiences - we’re committed to nurturing our team and their professional journeys.

Learn more about AB Tasty and our teams:

• About Us
• Your Journey with Us
• AB Tasty on Welcome to the Jungle

THE TEAM

Working with the APAC marketing team, you launch, track, and optimize programs & campaigns across multiple channels to acquire and move prospects and customers down the funnel to generate pipeline and revenue. Working closely with sales, partner and marketing teams, you will build and activate the lead generation strategy to reach your target prospects and drive demand through events, partner marketing activities and digital channels in APAC.

Stack: Salesforce, Pardot, Hubspot, Zapier, Wordpress
Collaboration tools: Slack, Jira, Confluence, and more
Travel: occasional travel to organize events

YOUR MISSION

• Be responsible for organizing key tradeshows throughout the year
• Create and orchestrate innovative co-marketing activities with key partners in APAC to drive demand
• Work closely with the demand generation team responsible for Paid channels (Google Ads, LinkedIn Ads, Facebook Ads...) & Organic channels (Social Media...)
• Collaborate closely with the marketing and sales teams to ensure strategy and process alignment, great communication and smooth collaboration at a market level
• Plan and execute multi-channel online lead generation campaigns, with a strong focus on inbound acquisition - by leveraging the content produced by the global marketing team, and by creating local content
• Analyze and report performances, identify global insights (main wins, drops & opportunities) through performance analysis & take action
• Identify and explore new growth opportunities that could drive customer acquisition
• Build and execute marketing programs to achieve pipeline targets
• Help improve our lead nurturing streams to nudge leads going down the funnel

WHAT YOU'LL BRING

• 2 to 4 years of experience implementing demand generation strategy with a growth approach in high technology B2B enterprise software or SaaS
• Ability to define metrics and execution plan and ideate improvements on demand generation campaigns
• Thoughtfulness and a deep sense of learning: you are excited about talking to partners, and peers or learning about new best practices in general
• Owner mentality: you like to take initiative and find new creative solutions to problems
• Excellent communication, collaboration, and planning skills
• Positive, energetic attitude and initiative. You have an experimentation mindset.
• Experience with Salesforce, Pardot (or Hubspot), Google Analytics, Zapier, Wordpress is a plus
• Fluency in English

If you don’t meet 100% of these qualifications, tell us why you’d still be a great fit for this role in your application!

DETAILS

• Contract: Freelance, part time (2 to 3 days/week)
• Location: Sydney, Australia