The SEO Experience Specialist – with a strong focus on technical SEO – will be responsible for optimizing our global website’s and eCommerce´ technical infrastructure, improving organic search rankings, and driving targeted traffic to our digital channels. This role requires a deep understanding of technical SEO best practices, search engine algorithms, and a proven track record of implementing successful SEO strategies for B2B industry. YOUR RESPONSIBILITIES:
- Continuous monitoring of all CX related digital channels: status of indexing, redirects, error pages, core web vitals etc.
- Conducting SEO audits as well as risk and error analyses with common SEO tools to identify issues related to site architecture, page speed, mobile usability, indexation, crawlability, and more
- Definition of technical SEO optimization measures including transfer of measures to web development (translation into planning of measures and technical tickets as well as prioritization of measures)
- Responsibility for global redirect management.
- Continuous development and support of websites, catalogs and shops with regards to technical SEO functionalities. Creating awareness and building up regular communications for technical SEO within the business units/product brands.
- Consulting and support in the implementation of the SEO strategy, expert sparring partner and counterpart for the On-page/Off-page SEO team within the Corporate Communications team
- Carrying out SEO competition and market analyses, providing regular reports on SEO performance, including rankings, traffic, and conversion metrics.
- Close collaboration and central interface to international marketing teams within the business units / brands, product owners, product management and other internal and external stakeholders to support day-to-day SEO business. Expert sparring partner and counterpart for the On-page/Off-page SEO team within the Corporate Communications team