The SEO Experience Specialist – with a strong focus on technical SEO – will be responsible for optimizing our global website’s and eCommerce´ technical infrastructure, improving organic search rankings, and driving targeted traffic to our digital channels. This role requires a deep understanding of technical SEO best practices, search engine algorithms, and a proven track record of implementing successful SEO strategies for B2B industry.    YOUR RESPONSIBILITIES:

• Continuous monitoring of all CX related digital channels: status of indexing, redirects, error pages, core web vitals etc.  
• Conducting SEO audits as well as risk and error analyses with common SEO tools to identify issues related to site architecture, page speed, mobile usability, indexation, crawlability, and more
• Definition of technical SEO optimization measures including transfer of measures to web development (translation into planning of measures and technical tickets as well as prioritization of measures)
• Responsibility for global redirect management.  
• Continuous development and support of websites, catalogs and shops with regards to technical SEO functionalities. Creating awareness and building up regular communications for technical SEO within the business units/product brands.  
• Consulting and support in the implementation of the SEO strategy, expert sparring partner and counterpart for the On-page/Off-page SEO team within the Corporate Communications team 
• Carrying out SEO competition and market analyses, providing regular reports on SEO performance, including rankings, traffic, and conversion metrics. 
• Close collaboration and central interface to international marketing teams within the business units / brands, product owners, product management and other internal and external stakeholders to support day-to-day SEO business. Expert sparring partner and counterpart for the On-page/Off-page SEO team within the Corporate Communications team

Profile description:

YOUR PROFILE:

• Education: Completed studies in Economics, Marketing, Business Informatics or a similar field
• Experience: +3 year experience in technical SEO in large international companies, On-page and Off-page SEO experience is a plus
• Required Skills: Knowledge of relevant SEO tools such as Google Search Console, Semrush, Screaming Frog, etc., basic technical understanding of website structure and HTML/CSS, experience with CMS systems, ideally Adobe Experience Manager (possibly also Akeneo, Magento & co.) and with Jira or Confluence project management tools
• Languages: Excellent written and verbal communication skills in English (C1+), German is an advantage
• Competencies: Proactive, independent and self driven personality with ability to work in an international team with a lot of hands-on mentality, great communication skills, team worker

Please note that there is no relocation support provided by the company for this position.