Demand Generation Manager

Elevo est une startup B2B SaaS, dans le domaine des Ressources Humaines.

Chez Elevo, ils sont convaincus que le facteur clé du succès pour les entreprises au XXIème siècle sera la capacité à bien attirer mais surtout retenir leurs meilleurs talents, par un bon management.

Elevo permet aux entreprises de moderniser leurs pratiques de management : améliorer l’évaluation des collaborateurs, rendre le suivi d’objectifs plus agile, créer des pratiques de feedback. Par ailleurs, grâce à de puissantes fonctionnalités d’analyse, Elevo permet aux dirigeants d’entreprises d’accélérer et optimiser leur prise de décision RH : promotions, augmentations, etc.

La société a été fondée par Etienne Le Scaon (Télécom Paris, HEC, YCombinator, 1ère startup rachetée par Criteo) et Thibault Vilon (Télécom Paris, Apple, Google).

Lancé début 2018, Elevo est déjà déployé auprès de sociétés de premier plan, comme JCDecaux, Illiad, BlaBlaCar, MK2, Greenflex, Ledger, Ornikar, Nature & Découverte ou encore MeilleursAgents.

🧐 Description

Head of Demand Gen is responsible for overseeing all aspects of demand generation to achieve revenue goals that support the company’s fast-paced growth. This role is a highly cross-functional, strategic role which will require both creative and analytical thinking.

💪 Responsibilities

• Drive strategy of all paid and non paid acquisition channels, both inbound and outbound
• Build an engine that drives predictable and scalable growth, along with Marketing and Sales
• Own execution of its associated plan, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver
• Build systems and processes that will track and report on key performance metrics and use data to optimize campaign strategies continually
• Be the owner of the attribution model and multi-touch reporting analysis
• Be the go-to person for CRM management (HubSpot)
• Set the stage for , inspire, manage and grow a high-performing Demand Gen team
• Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
• Work closely with product marketing, marketing operations, communication/ content and sales to ensure message optimization and cross-functional alignment
• Work closely with Sales to deploy Outbound campaigns and ensure alignment across team

• You have strong experience in performance marketing (B2B SaaS is a huge plus)
• Excellent grasp of the full spectrum of inbound acquisition channels = SEM (SEO, SEA, SMO) + Marketplaces (Capterra/GetApp), etc.
• Knowledge of latest outbound Sales methodologies and all the associated tools
• Creativity: you relentlessly look for new ideas to improve current channels and unlock new opportunities
• Able step back on lead generation initiatives to provide strategic direction, with a very strong ROI-based mindset
• Willing to be operational and do the activities, then become a leader of the Demand Gen team as the company grows.
• Problem Solving = Outstanding ability to think creatively, strategically, and identify & resolve problems
• Growth Mindset = Willing to learn and improve and be challenged continuously
• Excellent communication, collaboration, and planning skills.
• Proficiency with analytics tools and the ability to do deep data analysis and drive clear and concise recommendations to the Marketing team & Founders
• Leadership & ability to work cross-functionally with other teams
• Teamplayer that enjoys collaborating & confronting ideas without being frustrated