Working closely with the Sales team, you will drive the digital acquisition and awareness strategy to generate new business opportunities. Your goal is to constantly improve the user experience and find new ways of converting more visitors to lead.

Responsibilities :

• Implement and optimize Lead Generation strategies (Inbound Marketing, Outbound Marketing, Marketing Automation…) in order to generate new business opportunities
• Drive Wing’s SEO strategy, increasing high-quality organic traffic
• Own the conception, development, and execution of paid marketing campaigns in French market
• Constantly improve the website conversion funnel
• Implement lead magnets & build landing pages to get more leads
• Writing and activation of marketing automation sequences and newsletters
• Writing content for Wing social networks
• Lead analysis and reporting efforts of our marketing metrics and be responsible for weekly and monthly reporting to cross-functional teams and executives

• 3 to 5 years of experience in digital marketing in role related to growth acquisition
• You are familiar with some of these tools : Hubspot, Adwords, Zapier, Instagram Ads, Facebook Ads, Linkedin Ads, SEO, Email Marketing, Growth Marketing and Content Marketing have been part of your daily life for several years
• You have an eye for design
• You are creative thinking outside of the box
• You speak French and English like a native
• You have a strong analytical mindset
• A successful experience in a SaaS, scale up or high growth startup is a big plus