The Digital Marketing Manager will be responsible for executing digital marketing campaigns for the company, ensuring that marketing campaigns are delivered on time to create leads and pipeline. She/He will develop, implement, track and optimize our digital marketing campaigns across all digital channels.

The position reports directly to the head of marketing.

Digital Marketing Manager Job Responsibilities:

• Plan and execute all digital marketing campaigns

  • Marketing Automation (HubSpot): Create and manage email marketing program that support various stages of the buyer journey, lead nurturing programs, system-triggered announcements, customer usage data and personas

    • Managing email marketing program development and execution including segmentation, testing and deployment

    • Maintaining Marketing Automation integration with CRM (SFDC) and assisting in the integration of additional platforms into the marketing automation software

    • Planning and performing A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI

    • Implementing Account Based Marketing/ Target accounts campaigns

  • Search Engine Optimization:

    • Defining and implementing keyword strategies to increase website conversions

    • Optimizing website content and creating SEO-optimized content to rank high on search engines

    • Managing Google Analytics

  • Paid online advertising (PPC) to drive traffic, grow audience and meet marketing campaign goals:

    • Strategizing and executing paid marketing campaigns (Google Ads, LinkedIn Ads and display ads)

    • Analyzing and optimizing active paid campaigns

    • Monitoring budgets

• Optimize user funnel and measure digital campaigns performance:

  • Coordinate and gather requirements from marketing stakeholders  

  • Create reporting, and analyze campaign performance, using analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points  (to drive traffic and conversion rate optimization).

  • Collaborate with gencies or other vendor partners

• Inbound leads and management:

  • Support essential marketing operations initiatives in HubSpot and Salesforce such as Account Based Marketing and managing lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleaning.

  • The Digital Marketing Manager has an immediate management role:  a digital marketing assistant for leads management and 2 more open positions planned in FY24.

Skills/Abilities/Knowledge

• MS degree in marketing or a related field

• Proven working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics)

• Experience in setting up and optimizing Google Adwords campaigns

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

2 interviews with marketing team & HR members.