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Voodoo
Voodoo

Lead Playable Ads - Manager

Job summary
Permanent contract
Paris
Salary: Not specified
No remote work
Experience: > 5 years
Skills & expertise
Data visualization
Coaching
Tableau
Excel
Html5
+1

Voodoo
Voodoo

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The position

Job description

The playable team is on a mission to drive growth for our casual games and apps through interactive ads.

With more than 5 millions new users that download our apps everyday, we combine our passion for creativity with data analysis to serve the best ad to each person. You’ll be part of a small, international and creative team! Based on our principles and values, you will have the chance to work closely with several experts: marketing artists, game developers, publishing managers and lots of others.

You will take the lead of a team of highly talented developers, artists and coordinators at the center of a vast network of external providers. Your mission is to drive the growth of our games and apps with engaging playable ads and interactive end cards.

  • Making data-driven decisions to allocate resources to the most important parts of our portfolio to maximize ROI.
  • Pushing creative boundaries to continually engage potential players and place new top playable ads. You lead benchmarking, brainstorming, iteration, etc.
  • Recruiting, organizing, and coaching your team to improve talent density.
  • Working with data teams to identify the right KPIs, improve dashboards, and make better decisions.
  • Being a trusted creative counterpart to UA, publishing, and other internal stakeholders.
  • Coordinating with our product teams to improve our internal playables’ platform and surveying 3rd party tools and technologies to identify promising opportunities.

    • Profile

  • 5+ years of creative experience in performance marketing
  • 3+ years of experience and a proven track record of high performance with playable ads
  • Creative problem solver, risk-taker
  • Successful track record of managing teams and driving high impact projects autonomously
  • Highly comfortable with analytics: full Excel proficiency and experience with visualization tools such as Tableau required, working SQL knowledge is a plus
  • Technical background (HTML5 development, design, statistics/ data science, etc.) is a plus
  • Fluent in English (written and spoken)

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