Voodoo
Voodoo

Creative Strategist

Permanent contract
Paris
Salary: Not specified
No remote work
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Voodoo
Voodoo

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Questions and answers about the job

The position

Job description

Voodoo is looking for a Creative Strategist to join its Creative team. The Creative team primarily produces Ad creatives aiming to attract new users, tests its performance and adjusts the campaigns accordingly. As a key player in this team and in our organization, you will be responsible for driving the creative vision and strategic direction covering the entire Voodoo’s portfolio of games and apps. Hence you will play a central role in helping Voodoo turn great mobile products into global hits.

  • Lead creative vision, strategy and creative directions per game/app, challenge Creative Leads guidelines, prioritization and standards of execution on a weekly basis
  • Produce and update extensive benchmarks incl. challenging 3rd party data providers (e.g. Apptica, Data.ai) to ensure early identification of creatives that outperform the market
  • Mobile gaming benchmarks: overall vs. specific game segments (e.g. Match3)
  • Apps benchmarks: direct competitors of Blitz, Wizz, WeMoms and future Apps 
  • Provide firsts analyzes and deconstruction work of competitors top creatives
  • Ensure proper diffusion and adoption of those benchmarks among Creative Leads and Creative Producers, work closely with the Data Team to enhance reporting automation
  • Ensure the quality of existing processes in the Creative team and propose improvements if necessary
  • Help identify missing creative skills and profiles to be added to the team (e.g. 3D animators) and actively participate in the associated recruitment processes

    • Profile

  • You have a solid experience in a similar role or in strategy consulting or in product marketing
  • Ability to envision and articulate a compelling creative vision
  • Strong strategic planning skills to develop comprehensive content and marketing strategies that align with business objectives and market trends
  • Proficiency in using analytics tools to interpret data, draw insights, and make informed decisions for optimizing user experiences and game performance
  • Excellent verbal and written communication skills to effectively convey creative ideas, collaborate with cross-functional teams, and communicate complex strategies
  • Ability to work collaboratively, fostering creativity, and maintaining open communication
  • Versatile mind, able to learn fast and challenge business-as-usual operations
  • You’ve successfully led high-impact projects
  • You wish to work in an environment that values candor, freedom, and responsibility

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