We are looking for an ambitious, entrepreneurial and hands-on Product & Growth Marketing Manager that will unlock the company’s growth potential by strengthening our acquisition funnels, implementing scalable processes as well as appealing company branding, and accelerate our commercial growth globally.

Our Product & Growth Marketing Manager will be the true pilot in the sales enablement and Go-To Market of our product, ensuring that our value proposition meets customer demands. He/she will stand at the intersection of business, technology and the market insights to work on the success of Vianova products.

We are a passionate team, on a mission to help cities take back control of their streets, making it more liveable and breathable for billions of citizens. What keeps us as a team is a love of learning and building, and we have a big vision to fulfil that comes with huge technical challenges to overcome. We are looking for “tech for good” enthusiasts to help us build the next generation Operating System for smart cities to manage all connected mobility services.

🎯 Your missions :

Understand the market + our main personas (motivations, expectations, drivers for action) to assess business opportunities

• Define market characteristics : trends, drivers, regulation, business opportunities, new markets

• Benchmark and conduct competitive landscape analysis to enable better product positioning

• Build buyer personas profiles and make them be understood : top challenges, motivators, validators, purchase inhibitors, media/comm preferences

• Collaborate with the Product Team during customer interviews/surveys and discovery phase to define the product

Shape our Product Positioning and Messaging

• Craft positioning statements, product vision, value proposition per customer profile, promises, market differentiation, recommendation on business model,

• Challenge and feed the roadmap with market insights

• Create and own product content for the internal team (website, marketing support, communication, sales tools, demos, data sheets, blog posts)

Roll out go to market and sales enablement

• Evangelise the product externally and internally

• Onboard and coordinate internal team (marketing, sales, customer success, product) on the launch strategy of new features and products

• Roll out Go to market / go to consumer operations

• Monitor launch metrics (success) with sales and contribute to improve this metrics

🎁 What we offer:

• Competitive salary and generous equity incentives

• Exciting benefits from health insurance, to travel and meal tickets

• Be part of a challenging adventure, with a passionate and multicultural team, with high technical and scientific backgrounds, from Google, Alliance Renault-Nissan, Dassault Systemes, Uber, Michelin

• Immerse yourself in a collaborative, entrepreneurial, international, fun and agile working culture

• Possibility to work from anywhere in full remote in France or in the DACH region, or at our comfortable Paris offices with gym as well as various team activities and events

🧩 About you:

We are looking for someone with:

• Master’s degree or equivalent from a leading university or business/engineering school

• Native English speaker with strong story telling capabilities

• Excellent interpersonal and communication skills (verbal + written), bringing ability to quickly build trust and respect with internal and external stakeholders

• 4+ years experience in Product Marketing within the software/tech industry, with good knowledge and understanding of analytical tools, ability to convey a compelling story about tech products and technical content writing skills, etc.

• Good understanding of product development and user experience

• Maker spirit and grit: we are looking for someone passionate, entrepreneurial and go-getter, with a strong work ethic as well as a genuine interest in the company’s mission

1. Phone interview (~30min)

2. Functional fit interview with a C-level (~45min)

3. Fully remote case study to evaluate your hard skills

4. Debriefing your exercise and projecting yourself in the company (~60min)

5. Cultural fit interview with x-functional team members (~45min)

6. Reference checks