Communications Coordinator DACH & Benelux

Velco designs connected and digital solutions for the e-bike industry.

Created in 2016, Velco’s ambition is to become the European leader in connected and digital solutions for e-bikes by 2024. Its vision is to transform mobility for sustainable development by encouraging the use of e-bikes through connectivity. Its products and software are designed for the actors of the cycle industry, and allow e-bike brands and fleet managers to offer services to their clients, protect from theft, improve the safety of cyclists, and lengthen the lifespan of e-bikes. Velco’s innovations have won prizes like Concours Lépine, the connected object trophy, and Las Vegas CES. Their team works every day to develop innovative urban mobility products.

Your responsibilities will be varied:

• Communication strategy

• Participating in drafting our international communication strategy, both online and offline: key messages and actions to implement in order to meet our objectives

• Building our DACH & Benelux communication strategy with our Communication Manager, taking regional market caracteristics and trends into account

• Reporting on actions implemented and analysisng results

• Monitoring budget

• Press relations & media planning

• Identifying contacts and managing relationships with market media and journalists in Europe

• Writing press releases

• Managing media buying: media identification, contract negociation, content drafting, and follow up

• Digital communication

• Leveraging natural and pay-for traffic tools:

  • Website content optimisation for SEO in English and German
  • Mailers
  • Marketing campaigns: Linkedin, Xing…

• Website webmastering (WordPress)

• Content

• Suggesting original and tactical content: videos, photos, articles, etc.

• Writing and translating content to and from German and English

• Creating briefs for print projects, understanding how print work operates

• Other important responsibilities

• Identifying and participating in the organisation of relevant fairs

• Participating in creating marketing material for the sales team: presentations, leaflets, etc. working closely with our DACH Sales Manager

• Monitoring market and communication trends

And this is the type of person we need:

• Organised, self-starter, reliable, versatile
• Strong writing skills in German and in English
• Good interpersonal skills and oral communication
• Resourceful and able to work solo