We are seeking a highly skilled and motivated individual to join our team as a Digital Marketing Specialist. In this pivotal role, you will be responsible for optimizing multiple digital channels, including our CRM, Eshop, mobile app, and website. Additionally, you will oversee the monetization of our social media platforms and manage paid campaigns in collaboration with our media agency. Your efforts will play a crucial role in supporting our global leadership ambitions in the esports industry.
Your key responsibilities will be:
Digital Channel Optimization
Lead the optimization of Team Vitality’s digital channels, including the CRM, Eshop, mobile app, and website
Analyze traffic, identify improvements, define and implement action plan to drive engagement, retention and conversions
Social Media Monetization
Paid Campaign Management
Collaborate with our media agency to plan, execute, and optimize social paid marketing campaigns across 3 workstreams: audience development, merchandising and app installs
Ensure campaigns align with our strategic objectives and deliver measurable results
Performance Reporting
Regularly monitor and evaluate the performance of our digital channels and paid campaigns
Prepare and deliver detailed monthly reports to optimize strategies and achieve desired outcomes
3+ years of digital marketing experience
Previous experience with mobile app and CRM
Excellent organization and communication skills, attention to details
Collaborate effectively
Strong analytical and problem-solving skills
Fluent in English