Social Media Lead

London, UK / Full Time

At Taster, we create iconic food that is designed to be delivered. By teaming up with world-class food creators to deliver moments of joy with every meal, our brands embody foodie delivery food.

Because the way we eat has fundamentally changed, with the delivery market predicted to grow to €400bn by 2025 in Europe. Meanwhile, 60% of young people in the UK already order food at least once a week, with 50% doing so in France (our two main markets).

Taster is enabling the next generation of restaurant owners to thrive in this new delivery-first era, bringing partners together to form the largest chain of restaurants in the world, so that everyone can enjoy Taster whenever they want.

Taster is based in London with teams in Paris and Madrid. We currently have 120 franchise partners in 80 European cities across the UK, France, Spain and Belgium, and have raised over $50 million from the likes of Octopus Ventures, Rakuten, Battery Ventures, LocalGlobe and Heartcore Capital.

We are at the forefront of this foodie revolution and we are looking for hungry people to join us!  

The Context : 
We are looking for a dynamic Social Media Lead who will oversee and drive the social media strategy for our fast-paced, multi-brand digital restaurant group.

 
As a Social Media Lead, you will be responsible for driving the brand voice and online presence of our virtual restaurant brands, created in collaboration with influencers and celebrities. The role demands a deep understanding of social media algorithms, food trends, content creation, influencers, and metrics analysis to ensure a successful launch and sustained growth of the brands. Your performance will be directly aligned with business KPIs like follower count, engagement rate, and order volume.

Reporting directly to the CEO, this role requires a unique mix of strategic planning, innovation, influencer management, and hands-on execution. The ideal candidate will have a strong background in social media marketing in a high-growth, fast-paced environment and a strong knowledge of the food industry.
 

Responsibilities

1. Strategic Planning

• Create and Implement Social Media Strategy: Develop a comprehensive social media strategy that aligns with brand goals, influencer styles, and target audience needs in the French and UK markets.

• Analytics and Reporting: Analyze, measure, and report on key performance metrics to continually refine social media strategies.

• Benchmarking: Constantly evaluate competitor and industry best practices, particularly in France and the UK, to incorporate into our strategy.
  
  

2. Content Creation and Management

• Content Creation: Develop and manage a content calendar across multiple platforms (Instagram, TikTok, YouTube, etc.), ensuring that all posts align with the brand’s tone.

• Tone of Voice: Establish a brand-specific tone of voice that resonates with the target audience and aligns with the influencer's persona.

• Ads Management: Oversee the creation and performance of B2B and B2C ads

3. Relationship Management

• Influencer collaboration: Facilitate smooth and effective collaborations with influencers and celebrities, ensuring that all parties are engaged and satisfied.

• Team Coordination: Coordinate with internal teams such as design, marketing, and operations for seamless execution of campaigns. Foster an environment that encourages innovation, continuous improvement, and collaboration across marketing, design, and other departments.
  

4. Crisis Management 

• Brand Reputation: Actively monitor and manage brand reputation online, handling any crises in alignment with brand voice and guidelines. Respond to brand mentions, reviews, and grievances online.

Your prior experience & requirements: 

• Bachelor's degree in Marketing, Communications, or a related field.

• A minimum of 3-5 years of experience in social media management, ideally in a fast-paced, high-growth environment.

• Fluent in both French and English, with a strong familiarity with the French social media scene.

• Exceptional written and verbal communication skills in both languages.

• Proven ability to translate strategic visions into actionable plans and manage their execution.

• Knowledge of key influencers and Gen Z audience influencers in France and the UK.

• Passionate foodie 

 What Taster can offer you:

• A competitive salary & quarterly bonus scheme
• The chance to make in your mark in a fast-growing industry
• A clear career progression plan, set bi-annually and reviewed regularly 
• Monthly Lunch & Learns, with Taster food provided
• Membership to Vitality private healthcare scheme
• Monthly wellbeing calendar with team activities and Vitality resources 25 days’ annual leave, plus bank holidays
• Flexible hybrid work environment - split your time between our beautiful Kings Cross office and home
• Regular team socials, organised by our Taster Tribe
• A generous referral scheme - after all, good people know good people! 
• The opportunity to unleash your potential and develop within a dynamic environment surrounded by a cross-border team of industry veterans and food aficionados.

Equal Employment Opportunity Statement

At Taster we celebrate diversity and are committed to creating a welcoming workplace that is inspiring for everyone. To facilitate this, we actively promote a culture of inclusivity and encourage those from all backgrounds and life-paths to apply for opportunities with us.

Part of this commitment includes anonymised CV screening, meaning that your name and gender will be hidden from the person initially reviewing your application to ensure you are being screened based only on your credentials and experience.

When you apply, you'll hear from a member of the People team regarding the status of your application. We can help you with any needs or adjustments you might require throughout the recruitment process; so if you have any specific needs, please let us know.