Synology France is looking for a Marketing Specialist - Iberia to join our creative and dynamic marketing team that plays an essential role in advancing Synology’s brand presence and product outreach in South Europe. The marketing team provides best-in-class communication, media coverage, and drives impactful events. In this role, you will have the chance to get involved in various cross-team projects, to work in a multicultural environment and to bring your expertise and ideas to successfully contribute to the company’s growth.

This role will report to the Regional Marketing Manager and will be based in our Paris office.

What you will do:

PR Expertise:

• Media & Influencer Relations: Shape and nurture relationships with media outlets and influential journalists to amplify our product visibility

• Blogger and Influencer Engagement: Develop strong connections with specialized bloggers and key opinion leaders to boost product recognition

• PR Orchestration: Meticulously coordinate all sides of public relations activities with precision

• Promotion Management: Organize product reviews and advertising campaigns in both print magazines and online platforms, enhancing our market footprint

• Media Engagement Excellence: Develop a systematic, well-organized, and scalable playbook for engagement with reporters, podcasts, and other media platforms

• Innovate: Assist in the creation innovative marketing initiatives and the utilization of new technologies to reach the Synology audience and communicate through different channels

• Thought Leadership Development: Create closely with the International Marketing Manager or +1 thought leadership and storytelling opportunities using data, insights, customer stories, and the voices of our leadership to foster a positive perception of our brand

• PR Plan Development: Define the marketing plan biannually, ensuring a clear roadmap for our marketing initiatives

Marketing Expertise:

• Product Enthusiasm Cultivation: Collaborate with our International Maketing Manager or +1 to ignite external and internal product enthusiasm while crafting compelling product campaigns

• Marketing Strategy Leadership**:** Assist the development of marketing strategies by prioritizing tasks and ensuring compliance with deadlines

• Newsletter Strategy: Create and deliver newsletters in accordance with a meticulously designed plan

• Marketing Materials Design: Artfully design marketing materials and provide invaluable support to sales teams, ensuring bespoke marketing collateral aligns with the Marketing manager’s vision

• Event Coordination: Plan and coordinate Synology’s participation in seminars, conferences, and trade shows. Collaborate with the Sales team to ensure seamless event preparation

• Trend Analysis: Stay ahead of industry trends, offering insightful recommendations on communication strategies

• Channel Partner Collaboration: Collaborate closely with the Sales team to create impactful Channel Marketing activities

• Social Media Channels: Publishing diversified content and working side by side with the Marketing International manager to develop strategies to improve user engagement and drive enhanced actions across all social media channels

• Analysis & Reporting: monitor Marketing & Communications initiatives across all the channels to improve them to reach the defined KPIs

What you will bring:

• Master degree (BAC+5) in Marketing or a related field

• At least 2 years of marketing experience, experience in tech market will be a plus

• Strong interest and understanding of new technologies

• Abilities to manage multiple projects simultaneously

• Strong communication skills, ability to deliver engaging event presentations, webinars, and internal presentations with clarity and confidence

• Creativity, reliability, capacity to innovate

• Ability to work in multicultural teams, to foster collaboration and team spirit

• Capacity to deliver results against targets and deadlines

• Proficiency in Microsoft Suite, Adobe

• Fluent in English and Spanish

Are you ready to be a part of our passionate team at Synology, where innovation, excellence, and teamwork thrive? If you have what it takes to make a significant impact in the tech marketing landscape, we want to hear from you.

We make it simple when it comes to hiring.

If your application is successful, you will have:

1. A quick call with our talent acquisition to get to know you better

2. A call with the hiring manager to learn more about the position and to see if it is a good match for you

3. A meeting in our Paris la Défense office to deliver a case study that you will receive and prepare in advance