Synology France is looking for a motivated candidate to join us as a Marketing and PR Specialist H/F.

Key Responsibilities:

As a Marketing Specialist, you will play a pivotal role in advancing Synology’s brand presence and product outreach. You will get the chance to focus on the following aspects:

PR Expertise:

-          Media & Influencer Relations: Shape and nurture relationships with media outlets and influential journalists to amplify our product visibility.

-          Blogger and Influencer Engagement: Develop strong connections with specialized bloggers and key opinion leaders to boost product recognition.

-          PR Orchestration: Meticulously coordinate all sides of public relations activities with precision.

-          Promotion Management: Organize product reviews and advertising campaigns in both print magazines and online platforms, enhancing our market footprint.

-          Media Engagement Excellence: Develop a systematic, well-organized, and scalable playbook for engagement with reporters, podcasts, and other media platforms.

-          Innovate: Assist in the creation innovative marketing initiatives and the utilization of new technologies to reach the Synology audience and communicate through different channels.

-          Thought Leadership Development: Create closely with the International Marketing Manager or +1 thought leadership and storytelling opportunities using data, insights, customer stories, and the voices of our leadership to foster a positive perception of our brand.

-          PR Plan Development: Define the marketing plan biannually, ensuring a clear roadmap for our marketing initiatives.

Marketing Expertise:

-          Product Enthusiasm Cultivation: Collaborate with our International Marketing Manager or +1 to ignite external and internal product enthusiasm while crafting compelling product campaigns.

-          Marketing Strategy Leadership: Assist the development of marketing strategies by prioritizing tasks and ensuring compliance with deadlines.

-          Newsletter Strategy: Create and deliver newsletters in accordance with a meticulously designed plan.

-          Marketing Materials Design: Artfully design marketing materials and provide invaluable support to sales teams, ensuring bespoke marketing collateral aligns with the Marketing manager’s vision.

-          Event Coordination: Plan and coordinate Synology’s participation in seminars, conferences, and trade shows. Collaborate with the Sales team to ensure seamless event preparation.

-          Trend Analysis: Stay ahead of industry trends, offering insightful recommendations on communication strategies.

-          Channel Partner Collaboration: Collaborate closely with the Sales team to create impactful Channel Marketing activities.

-          Social Media Channels: Publishing diversified content and working side by side with the Marketing International manager to develop strategies to improve user engagement and drive enhanced actions across all social media channels.

-          Analysis & Reporting: monitor Marketing & Communications initiatives across all the channels to improve them to reach the defined KPIs.

-          Educational Background: Hold a Master degree (BAC+5) in Marketing or a related field.

-          Experience: A first marketing experience of at least 2 years (internships not included), with a preference for those experienced in the tech market.

-          Tech Savvy: Demonstrate a strong understanding of new technologies.

-          Organizational Skills: Exhibit excellent organizational abilities to manage multiple projects simultaneously.

-          Communication Skills: Proficient in delivering engaging event presentations, webinars, and internal presentations with clarity and confidence.

-          Creativity & Reliability: Display creativity, reliability, and punctuality in your work.

-          Team Player: Work effectively in an international team, fostering collaboration and innovation.

-          Software Proficiency: Be proficient in Microsoft Office, particularly Excel and PowerPoint.

-          Experience with Adobe Suite tools or similar is a significant advantage.

-          Language Skills: Fluent in both written and spoken English and French. Dutch is a very big plus.