Spendesk
Spendesk

Senior Field Marketing Manager

Job summary
Permanent contract
Berlin
Salary: Not specified
A few days at home
Experience: > 4 years
Skills & expertise
Generated content
Motivational skills
Communication skills
Collaboration and teamwork
Hubspot
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Spendesk
Spendesk

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Questions and answers about the job

The position

Job description

Spendesk is at a pivotal moment of transformation. Under the leadership of our new CEO Axel Demazy, we're building a world-class organisation poised for our next growth phase.

This isn't just any role. We're approaching profitability following a strategic restructuring, and you'll join a refreshed, high-caliber leadership team that's reshaping spend management for SMEs and mid-market companies. The impact you’ll make in the next 2-3 years will be career-defining. 

We're looking for ambitious marketers who want to tackle real challenges and make a lasting mark on a business with extraordinary potential. In this role, you'll be at the forefront of our growth, leading sophisticated demand generation campaigns that create meaningful engagement and drive qualified opportunities for Spendesk.

If you're passionate about B2B marketing and have 4+ years of experience building high impact field marketing campaigns, we'd love to talk to you. 

Key Responsibilities

  • Working closely with our talented marketing and sales teams, you'll:
  • Take full ownership of regional marketing performance, ensuring a direct contribution to pipeline and revenue growth.
  • Launch and scale field marketing events with a clear operational process, from identification to execution, follow-up, and measurement (ROI/revenue-based).
  • Act as a team lead at events—briefing internal teams, managing communications, and ensuring meaningful customer interactions.
  • Develop and execute lead nurture and email marketing programmes to engage prospects at different funnel stages, leveraging strong copywriting skills and knowledge of inbound and outbound best practices.
  • Foster close collaboration with the sales team, ensuring strong alignment on pipeline generation initiatives.
  • Demonstrate deep market knowledge and ICP understanding, conducting field research, interviews, and learning calls to inform content and campaign strategies. 

    • Your Day-to-Day

  • Lead nurture & email marketing :
  • Design and execute lead nurture strategies that align with different stages of the funnel.
  • Write compelling email marketing content to drive engagement and conversions.
  • Implement best practices for outbound and inbound email marketing.
  • Sales & marketing alignment :
  • Work closely with sales teams to ensure a smooth handover of leads and opportunities.
  • Gather and report customer intelligence to refine targeting and messaging.
  • Support sales teams with marketing materials and messaging for field events, outreach, and campaign enablement.
  • Marketing operations & performance tracking :
  • Utilise HubSpot and Salesforce to track, measure, and optimise campaign effectiveness.
  • Develop regional marketing plans based on data-driven insights and market trends.
  • Improve forecast performance by understanding demand assumptions and pipeline trends.
  • Own pipeline reporting, ensuring clear visibility of marketing-influenced opportunities and revenue impact.

    • Why now ?

  • This is an opportune time to join Spendesk. We're shifting our focus from outbound to inbound lead generation as part of our company's transformation. Working with our team across the UK, France, Spain and Germany, you'll be a key part of the demand generation engine that will drive our growth.
  • Join a company that recognises results, values fresh thinking, and where your work will have visible impact. If you're looking for a genuine challenge that offers professional growth and the chance to influence a business on the rise, we'd like to talk. 

    • What we're looking for

  • A proven track record (5+ years) in B2B field marketing.
  • Strong event execution and operational process management skills.
  • Excellent interpersonal skills, with experience leading teams at events.
  • Strong understanding of lead nurture and email marketing best practices.
  • Hands-on experience with HubSpot and Salesforce.
  • Strong collaboration skills with sales and marketing teams.
  • Deep understanding of ICPs, with a data-driven approach to campaign strategy.
  • Experience with 1:Many / 1:Few ABM strategies (a bonus). >
  • Most importantly, we're looking for someone who:
  • Has a strong bias for action and a growth mindset
  • Is comfortable in a fast-paced environment
  • Can connect the dots between different workstreams and teams
  • Is genuinely curious about what makes field marketing campaigns successful 

    • As we are an international team, please submit your application and CV in English.

    About Spendesk 

    Spendesk is the AI-powered spend management and procurement platform that transforms company spending. By simplifying procurement, payment cards, expense management, invoice processing, and accounting automation, Spendesk sets the new standard for spending at work. Its single, intelligent solution makes efficient spending easy for employees and gives finance leaders the full visibility and control they need across all company spend, even in multi-entity structures.  Trusted by thousands of companies, Spendesk supports over 200,000 users across brands such as SoundCloud, Gousto, SumUp, and Bloom & Wild. With offices in the United Kingdom, France, Spain and Germany, Spendesk also puts community at the heart of its mission.

    For more information: www.spendesk.com/press

    About our people & culture

    We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset. 

    About our benefits 

    Our culture is built on trust, empowerment, and growth — with benefits to match!

    - 4 days per month remote (non-accumulative) and 3 full weeks remote per year (non-consecutive)

    - Access to Moka.care for emotional and mental health wellbeing

    - Access to Vendredi allowing us to change the world

    - Latest Apple equipment

    - Great office snacks to fuel your day

    - A positive team to work with daily!

    Diversity & Inclusion

    At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.

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