Driven by a rapidly expanding market, our Power Switching & Monitoring Business Line develops innovative and connected measurement equipment. 

Under the management of the Product Line Marketing Manager, you will drive the strategy for your product range and orchestrate its entire life cycle to accelerate growth, enhance the value of our offerings, and meet the needs of a rapidly changing sector.

Responsibilities

• Analyze customer needs and market trends in close collaboration with the sales network.
• Define the product strategy, drive the marketing plan, and ensure clear and competitive positioning.
• Determine the specifications, value proposition, and marketing mix for new products.
• Oversee the creation of marketing materials and tools and support launches with the sales teams.
• Manage the entire product life cycle and support revenue growth, taking into account market and geographic needs.
• Coordinate key players (quality, support, logistics, sales, marketing & marcom) and ensure smooth and consistent communication around the range.
• Monitor the competition and regulations to anticipate market developments and opportunities.
  
   

Qualifications

• Bachelor's degree in a technical field (electrical engineering, electronics, electrical engineering).
• Approximately 2 years' initial experience in technical product marketing.
• Proficiency in English at B2/C1 level.

Additional skills that could make you even more unique :

• Comfortable working in dynamic environments combining technical expertise and a commercial approach.
• Appetite for IT technologies and connected solutions.

Because your profile is not limited to professional skills :

• Communication and influence to bring together a variety of stakeholders around common goals. 
• Rigorousness and attention to detail to ensure the quality of analyses and deliverables. 
• Proactive approach to devising relevant solutions that meet customer expectations.

#LI-EGI