Société Générale is one of the leading European financial services groups. Based on a diversified and integrated banking model, the Group combines financial strength and proven expertise in innovation with a strategy of sustainable growth. Committed to the positive transformations of the world's societies and economies, Société Générale seeks to build together with its clients, a better and sustainable future through responsible and innovative financial solutions. Active in the real economy for over 150 years, with a solid position in Europe and connected to the rest of the world, Société Générale has over 117,000 employees in 66 countries and supports 25 million individual clients, businesses and institutional investors worldwide (figures as of August 2023). We have a presence in 11 locations across Asia Pacific. With our regional headquarters in Hong Kong - a core hub of the worldwide Société Générale Group - we employ around 2,300 employees in the region. In addition, Société Générale's Global Solution Centre (SGGSC) in Bangalore and Chennai supports the Group in Asia Pacific and globally with customized business solutions.

The Communication department of Société Générale in Asia-Pacific is ensuring:

- The definition and implementation of the Communication strategy in the region, in line with SG group communication and Asia-Pacific overall strategy and objectives

- The promotion of SG's brand, culture, values, and business expertise to its internal and external stakeholders in the Asia Pacific region across the different communication channels

- The support for their communication of its corporate functions and business activities, principally in Financing & Advisory, Global Markets and Investor solutions, Asset Management, and Transaction Banking

This Communication department consists of a team based in Hong Kong - hub for the regional and group coordination - and dedicated teams in key locations: India, Japan, Mainland China and Singapore for South East Asia. The team is structured around Communication leads - designing & delivering dedicated communication plans on given topics of expertise (project managers) - and Channel experts across all the communication/marketing mix (Advertising, Design, Digital, Editorial, Events, Media relations, Partnerships).

The V.I.E. will support all locations in the region and in coordination with the teams in the French headquarters and supervised by the Brand and Partnership Communication Manager Asia Pacific and will be responsible for:

• Ensuring the consistent use of the brand and providing relevant communication materials
• Defining the advertising strategy and implementing media-buy campaigns
• Activating partnership assets and managing 360-communication plans to promote Société Générale's sport, cultural and charitable commitments

Detailed responsibilities include:

- Branding:

• Ensure the consistent use of the brand and local adaptations, internally and externally, in respect of the visual identity and legal framework
• Provide key messages and creative guidelines for any communication material: logo, print or digital, video, merchandising products, marketing collaterals...
• Follow-up for any brand survey in the region

- Advertising:

• Identify KPIs and brief media-buy agencies
• Define and implement the advertising strategy
• Review advertising opportunities and ROI reports

- Partnership:

• Facilitate the activation of Group sponsorship and charitable initiatives in the region
• Identify and manage local partnerships in line with SG's image in Asia Pacific, especially those from the French institutions (Consulate, Chamber, etc.)

- Project management

• Lead and act as main contact on the above activities
• Create 360-communication plans, from strategic planning to campaign delivery
• Assist the management of related budget

Due to the VIE eligibility criteria a questionnaire will be provided. Please make sure to answer all the questions for an efficient analysis of your application.

You may go through a process to check if any personal relationships could potentially cause a conflict-of-interest situation (e.g. being a PEP, or having relationships with PEP, client, vendor, or SG staff).

Please note that for the missions outside the European countries, a VISA is necessary. Please make sure your passport is valid up to 6 months after the end of the VIE contract to not delay your departure. Otherwise, we strongly advise you to launch asap the renewal of your passport.

Profile required

PLEASE NOTE that since this program is primarily an international development program, candidates cannot apply to a VIE assignment in their own country of citizenship.
To facilitate the examination of your application by our English-speaking managers, we thank you for applying in English.

Studies & experience:

• Graduate with a Master degree from Business/Engineering School or University with a specialization in Marketing/Communication/Advertising
• A previous experience in Marketing/Communication project managementwould be appreciated

Language skills:

• Fluent in English and in French (B2-C1)

Technical, operational & Soft skills:

• Proficient/Good command of MS Office
• Outstanding presentation, written and verbal communication skills
• Flawless attention to detail, organized approach and multi-tasker
• Creative mindset in an already established strategic framework
• Agile, curious and forward-thinking: ability to question and revisit any action
• Strong coordination, relationship and adaptation skills
• Team player who can work with all levels of staff in all business/support functions as well as external stakeholders
• Service-driven, dynamic and open-minded
• Trustworthy and transparent

The VIE assignment in a nutshell
This VIE in Honk Kong is to begin as soon as possible but you need to plan 3 months between your application date and the beginning of your VIE assignment. It will last 12 months.
The VIE is a specific contract, under Business France's eligibility criteria, opened to candidates under 28 and from the member states of the European Economic Space. For further information (including your financial indemnities), please see Mon VIE-VIA Business France.

Why join us

As soon as you arrive, you will be integrated into our teams and will learn every day alongside our experts, who will support you in your tasks. Gradually, you will become more independent in your projects, making this experience a real career accelerator. You will also discover all the diversity of our businesses, in a sector that is constantly evolving and innovating.

At the end of your V.I.E. contract, various opportunities could be offered to you, in France and abroad.

Business insight

At Société Générale, we are convinced that people are drivers of change, and that the world of tomorrow will be shaped by all their initiatives, from the smallest to the most ambitious.
Whether you're joining us for a period of months, years or your entire career, together we can have a positive impact on the future. Creating, daring, innovating and taking action are part of our DNA.
If you too want to be directly involved, grow in a stimulating and caring environment, feel useful on a daily basis and develop or strengthen your expertise, you will feel right at home with us!

Still hesitating?
You should know that our employees can dedicate several days per year to solidarity actions during their working hours, including sponsoring people struggling with their orientation or professional integration, participating in the financial education of young apprentices, and sharing their skills with charities. There are many ways to get involved.

We are an equal opportunities employer and we are proud to make diversity a strength for our company. Societe Generale is committed to recognizing and promoting all talents, regardless of their beliefs, age, disability, parental status, ethnic origin, nationality, gender identity, sexual orientation, membership of a political, religious, trade union or minority organisation, or any other characteristic that could be subject to discrimination.

Reference: 24000AGC
Entity: Societe Generale Hong Kong Branch
Starting date: 2024/10/01

Publication date: 2024/04/15