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Channel Marketing Manager, UK

Permanent contract
Salary: Not specified
No remote work
Experience: > 5 years

Pure Storage
Pure Storage

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What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 11,000+ customers including 58% of the Fortune 500, we’ve only scratched the surface of our ambitions.

Pure is blazing trails and setting records:

  • For ten straight years, Gartner has named Pure a leader in the Magic Quadrant
  • Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
  • Industry analysts and press applaud Pure’s leadership across these dimensions
  • And, our 5,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.


As Channel Marketing Manager you’ll be focused on driving the strategy and execution into our channel partners whilst supporting our commercial sales territory (primarily through partners). Working closely with our channel team and our key partners and distributors including CDW, Softcat, Bytes and Arrow to shape our go to market messaging and strategy to drive pipeline growth in the UK and Ireland.

In this exciting and diverse role you will work with our Partner Account Managers and key channel partners to plan, create and execute stand out marketing campaigns to generate opportunities and drive pipeline for Pure.

You will own the education and enablement of our partners to correctly position the Pure product portfolio by providing regular marketing updates with best practices and campaign updates. You'll also have the freedom to build strong working relationships with Pure's Alliance partners in order to create "better together" messaging and scenarios that our partners can take to market.

In this role you need to have a unique combination of strategic and tactical marketing management to establish yourself as the go-to marketing contact for our partners to ensure we get an unfair amount of attention and focus.

You will work closely with other business units locally and globally to drive excellence and ensure all activities are executed in a timely manner. This position requires an individual who is passionate about driving growth and new business opportunities, is data driven and who is willing to be hands on, proactive and not be afraid to try something new.

The position is responsible for planning and executing marketing programs to generate new prospects, improve customer retention and drive partner marketing engagement.

We are looking for an energetic and enthusiastic Channel and Commercial Marketing Manager to be an integral part of the EMEA Marketing team. Reporting to the Marketing Director Northern Europe, you will be responsible for the creating programs to drive pipeline in the commercial segment predominantly by driving marketing through our focus channel partners.

  • Responsible for the definition and implementation of marketing activities to develop the commercial business segment:
  • Adapt global/EMEA marketing campaigns and define relevant targeting based on objectives
  • Engage with focus channel partners to enable them to drive effective marketing programs for Pure Storage
  • Manage event activities defined with the local channel and sales team (trade shows, webinars, clients or partners events)
  • Manage Pure demand channel portal for UKI (campaign localisation, partner training)
  • Build and develop quarterly, measurable marketing plans in line with the Vendor and business objectives
  • Measure and report back to the Marketing Director Northern Europe on the success of all marketing campaigns utilising CRM and marketing automation tools
  • Plan, create and execute multi touch campaigns that are creative, innovative and return a good level of ROI
  • Liaise with agencies and suppliers in order to execute the campaigns
  • Support the planning and execution of lead generation campaigns through channel partners whilst building good working relationships
  • Manage pre-determined budgets and claiming of vendor funds in a timely manner


  • Ideally 5+ years’ experience in B2B technology marketing
  • Experience of planning and delivering creative, demand generation campaigns
  • Experience in IT related industry, Distribution, Reseller, Vendor, Channel Experience
  • Self-starter with a keen interest in topics related to IT, Intelligence artificial and big data
  • Excellent verbal and written communication skills
  • Strong team player with a confident and engaging personality to build relationships with sales and marketing teams and channel partners


Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.

Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.


Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

If you need assistance or an accommodation due to a disability, you may contact us at


If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice.

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