PULLUP Entertainment

I am a Talent Recruiter at Pullup Entertainment, which I joined in 2019 after two years in recruitment within investment banking.
Alongside a multidisciplinary HR team of five, I manage the entire recruitment process, from defining needs to onboarding, with the goal of building engaged, inclusive teams aligned with our company culture. I stumbled into the video game industry by chance and discovered a fascinating world where diverse backgrounds and personalities are what make our projects truly rich and unique.

I am Head of Production at Dotemu. I joined the company as a final-year intern in March 2012, starting as a mobile developer before moving into a producer role, working on projects such as Streets of Rage 4 and TMNT: Shredder's Revenge.
Since the team expanded, I have taken on a more managerial role as head of the production department, where my main responsibility is to support all producers in effectively managing their projects.

I have been a QA Analyst at Focus Entertainment since June 2025. After working as a Game Designer and QA on the studio side for numerous narrative games, I decided to join QA on the publishing side. In my team, we are the guardians of developers’ ideas and stories, ensuring that every emotion and detail reaches players faithfully.

I am Chief Marketing Officer at Focus Entertainment, which I joined in May 2024 after more than 10 years in entertainment marketing. Over the course of my career, I’ve had the opportunity to grow through various roles, from Brand Manager to senior marketing leadership positions.
Today at Focus, I lead and support all marketing and creative teams responsible for the communication campaigns—social media, influencer marketing, PR, paid media, strategy, and asset production—for the games published by Focus.

I started in HR and organisational development, but my role has grown to lead Commercial Operations, Marketing, Licensing, QA & Localisation, IT, People and Workplace functions. I believe in leading with empathy and ambition – and creating space for others to thrive. As our first female Board Director and a Board Member at Women in Games, I’m passionate about inclusion and helping more women build careers in games. I'm also a working parent, so I understand the challenge of balancing leadership and family life – and I’m committed to building a workplace that supports both.