• Marketing / Communications
  • Balma, Hambourg, Lancy, London, Lyon, Milan, Ny, Paris, Singapour, Yau Tsim Mong
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Anne-Hélène has a Master's degree in Strategic and Operational Marketing from EM Strasbourg and specialised in market research during her studies and her first internship experiences in companies. Anne-Hélène is now an Insight Manager in the Qualitative Behavioural team at PRS IN VIVO.

Her job is to develop qualitative research in France and abroad for consumer brands, using methodologies inspired by behavioural sciences and adapted to the needs of the client.

Native from Taiwan, Ginger came to France for her Master’s degree in Marketing at HEC Paris. As an international profile, she has knowledge in market research and global brand management in consumer goods industry. Passionate about digital marketing and brand management, she joined PRS IN VIVO in March 2021.

Her daily mission includes digital project management, external communication, and brand and product marketing initiatives. Her favorite part of the job? - ensuring the consistency of PRS IN VIVO on all the channels and client touchpoints.

After a Master's degree in Marketing from the University of Paris IX Dauphine, he spent 22 years in Consumer Marketing Research. Patrick is a specialist in issues related to the "First Moment of Truth" (Packaging, Innovation, Point of Sale Activation, Pricing) in all areas of Consumer Goods. For over 16 years at PRS IN VIVO, he has acquired in-depth experience of shoppers' decision-making processes.

In addition to consumer goods, he has applied the principles of Behavioural Economics in a variety of fields.

After leading innovation projects for PRS IN VIVO, specialised in consumer goods, Agathe is now VP Transformation. In her 8 years with the company, she first experienced positions abroad, in the US and the UK, before moving to Paris.

Her experience in research and innovation, as well as her great interest in behavioural sciences, design, technology and continuous improvement of tools and processes, led her straight to this Transformation role which will have an impact on the whole organisation.

Though Karen is American, she has lived in Paris since 1993. After a Master at ESCP in Paris, she has spent 25+ years in various market research agencies in France, both as a partner in her own company and leading business units among the biggest agencies, as well as working extensively with global clients.

She joined PRS IN VIVO in 2020, passionate about building long term client relationships, growing the business and evolving the organization to anticipate market trends and client’s needs.

Learn more about PRS IN VIVO


PRS IN VIVO is a behavioural science research consultancy with decades of global expertise in packaging design research, new product development and shopper experience in an omni-channel world. They help companies understand, predict and positively influence consumer choice and drive brand growth.

Recognized as one of the leading research pioneers and innovators, they work with the world’s leading fast-moving consumer goods (FMCG) companies in food, beverage, personal care, and beauty.

Passionate about working with clients, they consult across nearly 50 countries, utilizing System 1 approaches and best in class technology including Biometric and AI to capture and interpret behavioural data.

What they are looking for

PRS IN VIVO is on a never-ending search to find the most curious and creative minds driven to both understand (and positively influence) human behaviour. Beyond that inherent curiosity, they seek individuals who are tireless learners and believe that collaboration with colleagues – from all over the world – leads to better solutions.

They also know that diverse and inclusive environments are conducive to creativity, innovation and therefore better outcomes. That’s why PRS IN VIVO is actively striving to ensure a reflective workplace of the world that we live in. Their goal is for everyone in the company to feel empowered; with gender, race, sexuality, religion or disability never being a barrier to employee success.

Good to know

PRS IN VIVO strives to be one of the most enriching and fulfilling organisations for market research consultants. They believe in creating an environment that both nurtures and challenges to ensure all of its people become the best version of themselves. With offices in 10 countries - New York, London, Paris, Toulouse, Hamburg, Frankfurt, Milan, Geneva, Shanghai, and Singapore - they are dedicated to helping clients succeed through the ever-evolving expertise, passion & engagement of their agile teams and their deep commitment to client partnership.

PRS IN VIVO is part of BVA Group. The BVA Group supports the transformation of companies through the knowledge of individuals. Ranked among the top 20 global market research companies with offices in 11 countries, BVA Group helps its clients understand an ultra-connected, increasingly complex world and a rapidly changing economy. The group operates mainly through the brands BVA (Insights), PRS IN VIVO (FMCG research), BVA Nudge Unit (Behavioral Science Consulting) and Hubicus (Quality Monitoring).

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