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PlayPlay
PlayPlay

Content Marketing Manager DACH

Permanent contract
Berlin
Salary: Not specified
A few days at home

PlayPlay
PlayPlay

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The position

Job description

PlayPlay is looking for a Content Marketing Manager to join our German business team in Berlin. Someone who is passionate about creating content that educates and inspires our prospects and customers in their search for a solution to better communicate.

As a Content Marketing Manager, you will help implement our local DACH content strategy and lead projects to ensure strong discoverability and recognition as experts in the video market. You will report directly to our DACH General Manager and to our Global Content & Comms Lead. You will collaborate strongly with our Marketing team in HQ Paris.

This position is located in Berlin (mandatory).

Are you looking for a company where you can execute bold content ideas? Do you enjoy sharing your expertise with the market and want to be identified as a thought leader in content, comms & marketing? Then you are in the right place: contact us!

MISSIONS 💪

  • Design a content strategy to support short-term lead generation goals but also educate the DACH market and position PlayPlay as a thought leader.
  • Produce world-class content for DACH demand generation, like webinars, social posts, guides & reports, or SEO-oriented blog posts.
  • Ensure the distribution of this content, with a good mix of paid, owned, and earned channels.
  • Act as a speaker for PlayPlay: hosting webinars, doing talking-head interviews or tutorial-style videos, and posting on your LinkedIn account.
  • Identify and deliver co-marketing opportunities to create strong added-value content and distribute it faster.
  • Provide our Growth team with strong & relevant DACH messaging for our website or ads copywriting.

    • SKILLS 🤓

  • Strong copywriting and verbal communication skills
  • Strong understanding of content & communication ecosystem and trends
  • Experience in creating all kinds of content: videos, infographics, ebooks, articles…
  • Experience with planning and hosting webinars
  • Experience in community building and co-marketing partnerships
  • Experience with a blog CMS (eg. Wordpress) or a marketing automation tool (ideally Hubspot)
  • Basic knowledge of on-page SEO

    • ABOUT YOU ❤️

  • You have experience working in a similar job in the startup scene, ideally for a high growth SaaS.
  • You have a deep interest in the video, content & comms industry and its evolution.
  • You enjoy educating others, transmitting knowledge and answering questions.
  • You don't mind going the extra mile if needed.
  • You are a natural storyteller who loves writing and knows how to make basic copy sound appealing.
  • You are a native German speaker.
  • You are a creative person and you will be able to find bold content ideas continuously.

    • Want to know more?