Our story so far...
Pigment’s mission is to enable people and businesses to make better decisions.
Founded in 2019 by Romain Niccoli (ex founder and CTO of Criteo) and Eléonore Crespo (Index Ventures and Google), Pigment is a fast-growing international scale-up that raised $240M+ to become the central business planning solution powering Finance, HR, Sales, and Marketing decisions.
We serve fast-growing companies including Gong, Carta, Ledger, Deliveroo, Brex, Melio, and Spendesk to name a few!
We have offices in Paris, London, New York and Toronto.
What we do
Pigment is a SaaS planning platform that enables any business to play with business data in a safe, fun and collaborative environment.
It is an intuitive platform, which anyone can use and understand, that allows leaders and teams to analyze all of their business data better and anticipate the impact of their decisions with unprecedented speed and flexibility.
Join a forward-thinking team (from Meta, Google, Criteo, Datadog and others) that likes to move fast, work smart and solve big challenges as a team on this exciting journey!
We are seeking a highly motivated and experienced Website Marketing Manager to join our team.
As Pigment’s Website Marketing Manager, you will be responsible for overseeing the day-to-day operations of our website, optimizing it for user experience and conversion, implementing effective SEO strategies, and leveraging analytics to drive data-driven decisions.
Your expertise in lead flow mapping, conversion rate optimisation and data analysis will play a crucial role in enhancing our online presence and driving business growth.
What you will do
Manage the day-to-day operations of our website, ensuring smooth functionality, timely updates, and resolving any technical issues that may arise.Optimize the website for conversion rates and provide a seamless user experience, focusing on improving user engagement and retention.Develop and implement comprehensive SEO strategies, both technical and semantic, to enhance organic search rankings, increase website visibility, and drive targeted traffic.Map lead flows from entry points into the correct follow-up streams, utilizing effective lead nurturing techniques to maximize conversions and sales opportunities.Maintain a strong viewpoint on UX/UI, ensuring the website design and layout align with industry best practices and user expectations.Utilize your proficiency in Webflow and hosting tools to manage the website infrastructure, making updates, improvements, and implementing necessary integrations.Set up analytics tracking from multiple platforms, such as Google Analytics, Google Tag Manager, and other relevant tools, ensuring accurate data collection and analysis.Interpret and analyze data collected from various sources, including website analytics, user behavior, and campaign performance, to derive actionable insights and make data-informed decisions.Continuously monitor website performance metrics, generate reports, and provide recommendations for improvements to achieve key performance indicators (KPIs).Collaborate with cross-functional teams, including marketing, design, development, and content, to align website strategies with overall business objectives.What you will need to succeed
Bachelor's degree in Marketing, Data Analytics or a related field.Proven experience in website management and optimization, preferably in a marketing environment.Extensive knowledge of SEO techniques and best practices, with a track record of successfully improving organic search rankings and website visibility.Strong understanding of lead flow mapping, conversion rate optimization, and user experience principles.Proficiency in UX/UI design principles and tools, with the ability to create wireframes and mockups.Solid experience with Webflow and other website hosting tools, including domain management and DNS configuration.Strong ability to set up and configure analytics tracking from multiple platforms, such as Google Analytics and Google Tag Manager.Experience in interpreting and analyzing website and campaign data, deriving actionable insights, and implementing data-driven strategies.Excellent analytical and problem-solving skills, with the ability to gather and interpret data to make informed decisions.Strong project management and organizational abilities, with the capacity to handle multiple tasks and meet deadlines in a fast-paced environment.Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.What we offer
Competitive packageEquityHealthcareAlong with one company offsite every year, we have brand new offices at the heart of major cities including New York, Toronto, Paris, and LondonHigh-end equipment (based on stock/availability) to do your work in the best conditions.Hybrid remote policyHow we work
Thrive Together: We can only win as a team. We are all founders and do the right thing for our peers, Pigment customers, partners, and the planetNever Settle: We aim to become the best at what we do by delivering with rigor and ambition every day. Delivering means building a passionate Pigment communityGo for it: We are biased towards action. Every action leads to learning and these learnings get us one step closer to our missionBe real, be humble: We are generous with our feedback, open to change our views and we approach it with empathy knowing everyone is trying to do the best for PigmentPigment is an equal opportunity employer. We believe diversity is a strength and fosters innovation. We are committed to enabling everyone to feel included and valued at the workplace. All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, social origin, or any other characteristic protected by applicable laws. We may process your personal data in accordance with our HR Data Protection Notice.
