MYTRAFFIC

We are 91 employees divided into the following teams: Growth: Marketing & Revops, Sales, Product, Data Product Strategy, Tech, Sales, Customer Success and HR & Finance.
We work in 4 countries (France, Spain, UK and Italy)

We all share the same ambition: to help the physical retail sector make better decisions by giving it the same weapons as the digital sector.

Mytraffic’s Sales team promotes a unique proposition: transforming location data into strategic decisions through Gini, our cutting-edge AI Companion.
Account Executives manage the entire sales cycle, from prospecting to closing, by demonstrating how Gini’s generative and predictive intelligence revolutionizes our clients' business. As strategic consultants, they develop brand awareness and directly influence product evolution through their market expertise. A close-knit, high-energy team driven by innovation and a single challenge: to smash targets.
In this new AI-driven era, our Salespeople do more than close deals; they evangelize a new paradigm as the first movers in the market to embrace this change.

The Growth team at MyTraffic turns market awareness into pipeline and revenue by driving acquisition, engagement, conversion, and retention across key markets.

It is structured into two complementary functions. Marketing focuses on generating demand through content, creators, paid media, and events, leveraging channels such as the website, LinkedIn, Google Ads, and thought leadership content to drive awareness and freemium acquisition.

RevOps ensures the performance of the entire funnel, from lead generation and CRM quality to post-sales automation and revenue tracking. It connects top-of-funnel acquisition with bottom-of-funnel retention, ensuring consistency and scalability across Sales and Customer Success.

With the launch of Gini, our conversational geospatial AI, the Growth team plays a central role in driving commercial growth by converting engaged users into customers and scaling the post-sales journey.

Mytraffic’s Customer Success team is the strategic partner between our clients and the platform.
Beyond onboarding and renewal, our CSMs build long-term partnerships, acting as trusted advisors who help clients make smarter location intelligence decisions.

In a world where AI is reshaping how businesses operate, our CSMs are at the forefront of this shift. The question is no longer just how to use our platform, but when and why, from a business strategy perspective. Our team helps clients extract the right insights at the right time to drive real impact.
This evolution is embodied in Gini, Mytraffic’s conversational AI for location intelligence. Our CSMs are pioneering a new model of customer success, combining AI and human expertise to deliver faster and more strategic value.
The team, composed of Customer Success and Business Value, aims to shape the future of customer success in an AI-first world, where strong partnerships matter more than ever

The Business Value team works closely with its most demanding customers to provide tailor-made solutions to the most complex challenges.

Its process begins with an in-depth meeting with the customer to identify precise needs. The team then mobilises its full arsenal of resources—datasets, algorithms, and cutting-edge tools—to design unique and effective solutions.

Thanks to its expertise in data and technology, the opportunities for innovation and impact are immense. Its detailed analyses enable the transformation of data insights into tangible strategic benefits for customers.

The team functions as a true innovation laboratory within MyTraffic. It is at the forefront of developing new products, exploring new market verticals, and integrating advanced technologies.

Its main challenge lies in dealing with new and evolving issues, requiring constant adaptability and technical creativity to exceed customer expectations and generate meaningful impact.

The mission of the Data Products team is to turn data into scalable, high-impact products that power MyTraffic’s business. The team operates across the entire data value chain, from sourcing and partnerships to structuring raw datasets into reliable, usable assets.

Data Product Managers own this end-to-end process: defining sourcing strategies, shaping data into valuable products, and ensuring quality and compliance, while maintaining a strong understanding of market dynamics and data ecosystems.

The team collaborates closely with Product teams to power features, partners with Data Engineering to build robust and scalable foundations, and works hand-in-hand with Sales to prioritize the roadmap based on business needs and customer expectations.

By bridging business, data, and market insights, the Data Products team enables MyTraffic to deliver meaningful, data-driven outcomes across the organization.