Based on a deep understanding of our products, customers and our market ;
You’ll play a key role in educating our sales and marketing teams on competition;
You’ll feed the product team with market insights for product discovery and innovation ;
You’ll participate to build the product strategy aligned with the company’s vision.
Market Intelligence Analyst sits at the intersection between Product, Marketing and Sales : you will work with a cross-functional approach across all teams.
You will report directly to the Chief Product Officer.
What you will do :
COMPETITIVE INTELLIGENCE
Define & execute competitive intelligence strategy for our Sales team and Alliances ;
Provide a deep understanding of the market and competition on new Products and offers in order to help identify product positioning (mapping, battlecards…) ;
Improve, structure and provide access to our competitors’ knowledge and, more generally, of the ecosystem, using digital tools (klue, crayon, etc…) ;
Update sales, marketing and product team on the competition: deliver relevant content and news
Investigate and analyse competitor positioning & market trends ;
Interact with the sales and alliances to gather customer feedbacks regarding competition and market trend.
PRODUCT DISCOVERY/IDEATION
Join, inspire and nurture a high performing team of product managers / designers ;
Conduct periodic solutions and market analysis on specific product innovation themes ;
Monitor the trends that shape our world (industry, digital, energy, CO2…).
PRODUCT STRATEGY
Conducting strategic market research to support new market development, Make or Buy and new company acquisition strategies ;
Drive impactful presentation for C-levels.
What you will need :
What you will get :
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