The 1P consumer and cookie database is a crucial growth enabler for the L’Oréal Group, encompassing both direct and indirect channels, including B2C and B2B/B2B2C. Our mission, as Data-driven eXperiences (DDX) team, is to establish connections between consumers and our brands, products, and teams. Additionally, we aim to foster internal collaboration to prioritize consumer-centric approaches, ultimately enhancing their engagement and lifetime value.

The global DDX team plays a pivotal role in shaping and strategizing the development and activation of this 1P database (both cookies and names). They work closely with the DDX community across divisions, brands, zones, and markets as well as the IT teams and Digital & Retail partners to ensure effective implementation.

Job Description: DDX Scale Manager

Department: Data Driven eXperiences - Global CDMO Team

Reports To: DDX OPERATIONS EFFICIENCY MANAGER

Location: Paris, France

Summary:

The DDX Scale Manager plays a vital role in driving business growth and expansion by designing, implementing, and scaling data-driven learning solutions across the organization. This role focuses on optimizing processes, workflows, and technology related to DDX activation initiatives, ensuring successful rollout and adoption globally. The DDX Scale Manager will collaborate closely with zone factories, measurement managers, training teams, and external vendors to maximize the impact of DDX and 1P/2P activation on L’Oréal’s business performance.

Responsibilities:

• Design and Implement Scalable Solutions: Develop and implement scalable solutions aligned with DDX Frame and Objectives, focusing on process optimization, data workflow improvements, and appropriate technology setup.
• Coordinate Rollouts: Collaborate with zone factories and relevant teams to ensure the smooth and successful rollout of new DDX initiatives and best practices across the organization.
• Performance Monitoring and Optimization: Monitor key performance indicators (KPIs) for DDX projects, including both project success metrics (e.g., time saved with templates) and associated business KPIs (e.g., CTR uplift). Identify areas for improvement and work with the measurement manager to adapt the learning agenda and optimize results.
• Training and Support: Develop and deliver training programs to ensure users across the organization have the necessary knowledge and skills to effectively utilize and implement new DDX strategies, initiatives, and tools. Create and maintain training materials, documentation, and conduct ad-hoc training sessions (community sessions, train-the-trainer sessions).
• Vendor Management: Collaborate with external vendors to manage services related to DDX, ensuring seamless integration, regular support, and optimal performance.
• Continuous Improvement: Stay up-to-date on internal and external best practices and CRM technologies. Recommend and implement improvements to enhance the effectiveness and efficiency of DDX initiatives.
• Cross-functional Collaboration: Work closely with various teams, including marketing, IT, training, and zone factories, to ensure alignment and effective implementation of DDX solutions.

Qualifications:

• Experience: 5-10 years of relevant experience in data and CRM roles. Experience in a matrixed organization (corp local, zone, global) is required.
• Language Skills: Fluency in English. Additional language a plus.
• Technical and Business Acumen: Strong technical skills combined with business savviness, comfortable working with complex technical and data environments.
• Communication and Stakeholder Management: Excellent communication and stakeholder management skills, including the ability to effectively convey complex information and influence stakeholders at all levels.
• Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and draw actionable insights.
• Marketing Automation Tools: Experience with marketing automation tools is essential.
• Consumer-First Orientation: A strong consumer-first mindset, with a focus on driving business results and influencing positive change.
• Adaptability: Capacity to thrive in a dynamic, international, and ever-changing environment.
• International Market Experience: Preferred.
• Strong Technical and Analytical Background: Essential.

This is a consumer-focused role requiring a strong business drive, capacity to influence, and a highly analytical mindset.