Overview

We’re Kingfisher, a team made up of over 76,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas - to life. That’s right, we’re big, but we have ambitions to become even bigger and even better. We want to become the leading home improvement company and grow the largest community of home improvers in the world. And that’s where you come in.

At Kingfisher, our customers come from all walks of life, and so do we. We want to ensure that all colleagues, future colleagues, and applicants to Kingfisher are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation.

We are open to flexible and agile working hours and locations. Therefore, we offer colleagues a blend of working from home and our offices. Talk to us about how we can best support you!

As a Digital Content & UGC Lead, this role requires a strategic problem solver, an effective collaborator with a passion for content and a strong understanding of its impact on e-commerce success.

you will:

• Drive Content Strategy and Lead POCs/POVs: Understand the value of content and UGC in SEO and the customer journey, and lead initiatives to improve ROI, including POCs/POVs with external parties.
• Take the lead in encouraging collaboration to define digital product content standards and monitor performance.
• Be Data-Driven and External Benchmark Focused: Utilise research, analysis, and a test-and-learn methodology to inform decisions and drive continuous improvement and benchmark externally to ensure Kingfisher is keeping apace with market trends and innovations.

What’s the job?
Key Accountabilities / Responsibilities:

• Collaborate with Group Teams: Work closely with the Banner and OEB Content & UGC Teams to review performance and standards regularly, ensuring they remain relevant to changing market or customer trends. Develop a collaborative environment to share insights and best practices across the Group.
• Measure Effectiveness: Review and improve the content effectiveness measurement framework that establishes important metrics for content and UGC, supervises their value and sales opportunity, and benchmarks against the market. Share insights and recommendations to drive continuous improvement.
• Supplier Management: Be responsible for the relationships with key 3rd party partners, driving the strategic roadmaps with them and ensuring maximum value from the partnership. Continuously evaluate the market for new partners/alternatives to ensure Kingfisher is acquiring value for money and a fair return on its investment.
• Test & Learn: Partner with Banner and Group teams to prioritise content and UGC testing (MVT, AB, Controlled experiments, etc.). Ensure the value of such testing is understood and that results drive decision-making. Share findings and standard processes across teams.
• Drive Operational Effectiveness: Be an agent for change and, where vital, a disruptor to drive the operational efficiency of content and UGC definition, collection, enrichment, and creation. Improve Kingfisher’s ROI or equivalent experience in content by sharing standard processes and collaborating on innovative solutions.
• POCs: Lead POCs/POVs to test new capabilities that can deliver improved customer experience or operational efficiencies across the Content/UGC ecosystem. Ensure robust measurement so that successful outcomes can be evaluated by Banner leadership teams.
• Stay Informed: Stay connected to the external market to identify new and emerging trends, technologies, and channels that will power digital content and UGC growth in future years. Share these insights back into the business to advise strategy and innovation.

What you’ll bring
Required Skills & Experience:

• Demonstrated ability and expertise across Digital data and content disciplines, including content & UGC strategy within an e-Commerce context
• Be able to demonstrate delivery of: Operational and business change with proven time, efficiency, and cost benefits
• Content optimisation programmes designed to identify and maximise value
• Measurement frameworks to deliver KPIs and insight
• A/B testing / test & learn methodologies
• Experience of working in a multi-national group environment with a proven track record of building effective ways of working between central and local teams; aligning action plans and facilitating sharing of best practice across multiple remote teams
• Extensive experience working in an agile, fast-paced environment

Be Customer Focused - constantly improving our customers’ experience

• I listen to my customers
• I use available data to help make decisions

Be Human - acting with humanity and care

• I do the right thing

• I am respectful

Be Curious - thrive on learning, thinking beyond the obvious

• I build and share new ideas
• I try new things and share my learnings

Be Agile - working with trust, pace and agility

• I have courage to be creative
• Done is better than perfect, I aim for 80/20

Be Inclusive - acting inclusively in diverse teams to work together

• I embrace allyship
• I have self-awareness and a desire to learn

Be Accountable - championing the plan to deliver results and growth

• I own my actions
• I understand the Kingfisher plan and how it relates to my role

At Kingfisher, we value the perspectives that any new team members bring, and we want to hear from you. We encourage you to apply for one of our roles even if you do not feel you meet 100% of the requirements.

In return, we offer an inclusive environment, where what you can achieve is limited only by your imagination! We encourage new ideas, actively support experimentation, and strive to build an environment where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here!

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career.

Interested? Great, apply now and help us to Power the Possible.
#LI-TB1