Jow is reinventing how people plan, shop, and cook meals at home. On the Jow app, users can choose from our catalog of delicious recipes based on their preferences and have the ingredients delivered directly to their door. Since launching in 2018 in France, Jow has over 7 million users (that’s 10% of the French population!). We’re building a team of entrepreneurial, curious people who want to help us grow Jow in the US.

Jow is seeking a passionate, analytical Senior Acquisition Manager to join our Growth team. You will be responsible for developing and implementing performance marketing strategies and managing key agency partners on a day-to-day basis to build and deliver against our growth business goals.

This is a full-time, in-person/hybrid role (3 days in office) based in New York, NYC.

As Senior Acquisition Manager, you’ll: 

• Lead PPC and Paid Social campaign strategy, optimizing performance by adjusting bidding strategies, ad copy/creative, and targeting parameters to improve conversion rates, build quality pipeline, and achieve KPIs 

• Effectively manage and optimize our advertising budget across Paid Search and Paid Social channels to maximize ROI and achieve set KPIs 

• Develop Google and Social Media strategies and plans with responsibility to execute the plans through a mix of direct “hands on keyboard” and the management of external advertising agencies 

• Collaborate with internal creative team and external creative agencies for consistent ad creative development driven by both qualitative and quantitative creative insights 

• Conduct comprehensive keyword research and analysis to optimize PPC campaigns, ensuring high-quality traffic and pipeline creation 

• Develop and execute A/B test plans that adhere to Direct Response testing principles. A/B testing will include landing page optimization, price/offer, creative, messaging, audience segmentation, etc. 

• Develop a deep understanding of our data and metrics, testing and iterating to instill analytical rigor as the basis for decision-making 

• Optimize attribution methodologies, model and forecast ROI, and develop testing plans to enhance campaign performance and identify growth opportunities 

• Recommend landing page strategies and provide consultation on landing page planning and optimizations 

• Confidently and clearly communicate campaign outcomes, insights, and recommendations to key stakeholders 

• Promote a culture of development and learning. Identifying key skill/knowledge gaps in the team and supporting training

• A minimum of 5+ years of demonstrable hands-on experience, with a proven track record of scaling and optimizing both Paid Social (FB, TikTok) and Paid Search programs (Google, Bing). Experience testing into new channels (Podcast, Direct Mail, etc.) is a plus 

• Experience working in a consumer app environment is essential 

• Proven track record of managing six-figure media budgets to revenue goals and efficiency metrics.  

• Deep hands-on-keyboard experience in Google Ads, Meta Ads Manager, and TikTok Ads 

• You have deep expertise in Google Analytics, CRO, and A/B Testing

• Exceptional quantitative and analytical skills are essential. Must have ability to interpret and organize data and identify actionable insights 

• Confident presenter and storyteller who can effectively convey POVs, results, and strategies to internal teams and stakeholders 

• Experience and enthusiasm for collaboration with cross-functional teams and forming successful relationships with stakeholders throughout the company 

• A constant learner, with strong knowledge of the media landscape, online advertising industry trends and applying best practices 

• Strategic thinker as well as an agile executor who is able to pivot quickly 

• Ability to manage external agencies and vendors to drive best-in-class execution

• A self-starter who is excited to be part of an international team and is comfortable working cross-culturally

Benefits

• Generous medical, dental, and vision benefits

• Unlimited PTO & paid holidays

• Possible monthly stipend to be spent on yourself (gym membership, beauty or other self-care treatments, food, etc.), dependent on location

• 401(k) plan with company matching

• A space in the New York office

• Occasional travel to Paris HQ, conferences, or other marketing activations 

Jow is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the dinner table.

Jow intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package.
The anticipated annual base salary range for this role is $100,000 - $130,000.

Application process:

#1 Screening Interview (15-20 minutes)

#2 Performance Team Interview (30 minutes)

#3 Take-Home Assignment (<2 hours)

#4 Review Case Assignment (30 minutes)

#5 Culture Fit Interview (30 minutes)

#6 Offer contingent upon references