Tech and Analytic Specialist

Permanent contract
Neuilly-sur-Seine
Salary: Not specified
A few days at home
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IPG Mediabrands
IPG Mediabrands

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Questions and answers about the job

The position

Job description

Position Summary

Responsible for technical setup like Google analytics, Tag Management, mm.

Key Responsibilities

Responsibility will be to ensure the utilization of analysis tools and tracking, and that this contributes to ensuring a holistic delivery towards the clients.

Desired Skills & Experience

Broad expertise in Google Tag Manager, Google Analytics 4 / Piwik Pro, as well as various programmatic platforms. Understanding how Google operates in relation solutions within digital marketing. Familiar with Google Cloud solutions and visualization through Power BI and Looker.

Job Function

The main responsibility will be to ensure comprehensive utilization of analysis and tracking tools, ensuring they function across various media channels, both internally and towards the advertiser's own solutions. You have a good technical understanding and must be able to solve challenges quickly and efficiently. Good knowledge of Google's products, especially Google Analytics and Google Tag Manager, is crucial.

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