Marketing Manager, Lead Generation - Italian & English

International SOS is the world’s leading medical and security services company with over 12,000 employees working in 1,000 locations in 90 countries. Established 35 years ago, we have become the market leader in global telehealth services and digital health solutions for an extensive client base of Fortune 500 companies, NGO’s and governments around the world.

Please send your CV in English
 

Would you like to work for a global company that’s in the business of helping organisations to protect their people each and every day? Do you want to inspire a small team of marketing executives based in different locations? 
Do you want to drive lead generation together with your small team across the Central European region? 
 

Yes?! Then our new Marketing Manager Lead Generation - Italian & English role based in Milan is for you!
You will become an integral member of the Central Europe Marketing team, supporting our lead generation and brand awareness agenda. 

You team and you will be working on:

• Implementing lead generation activities across a broad range of on- and offline marketing channels (SEO, SEA, SEM, Email, Display, webinars, events, congresses);
• Co-creating multi-channel marketing campaigns for Italy, Switzerland, Germany & Austria, from the design through to execution and reporting;
• Ensuring lead conversion and managing the regional database to ensure data integrity, hygiene and GDPR compliance. Regular reviews will seek to maximise engagement rates and minimise unsubscribes;
• Managing all current and future digital marketing tools in line with the needs of the business (e.g. LinkedIn Sales Navigator, Drift (chatbot), Google AdWords, ZoomInfo);
• Driving sales and marketing alignment through automation tools, collaboration on campaigns and projects. 
• Managing online and offline events in Italy
   

Extensive experience executing marketing plans to generate leads including digital marketing as well as event management, preferably in a B2B environment
First experience in managing a team
Proven experience in digital advertising and analytics
Experience of working closely with sales teams 
Experience working with marketing automation systems and a CRM to capture, track and report on leads
An ability to draw conclusions from data and make recommendations on maximising campaign ROI
Fluency in Italian and English. French and German would be a plus

You will have the opportunity to travel between Italy/ Germany/ Switzerland 
The chance to collaborate and learn from a global marketing community
Access to our Employee Assistance & Employee Support Programme

Profile description:

Extensive experience executing marketing plans to generate leads including digital marketing as well as event management, preferably in a B2B environment
First experience in managing a team
Proven experience in digital advertising and analytics
Experience of working closely with sales teams 
Experience working with marketing automation systems and a CRM to capture, track and report on leads
An ability to draw conclusions from data and make recommendations on maximising campaign ROI
Fluency in Italian and English. French and German would be a plus

You will have the opportunity to travel between Italy/ Germany/ Switzerland 
The chance to collaborate and learn from a global marketing community
Access to our Employee Assistance & Employee Support Programme