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Growth Marketing Manager (M/F/D)

Permanent contract
Paris
Salary: Not specified
Fully-remote
Experience: > 10 years

InterCloud
InterCloud

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The position

Job description

As Growth Marketing Manager, you will be responsible for the end-to-end marketing plan to drive demand for all existing and exploring new channels for the InterCloud Go To Market organisation.

We are looking for a data-driven, yet innovative marketer to plan, implement, and optimize digital and offline channels.

We are looking for someone who is passionate about the intersection of marketing and technology and is able to leverage all the disciplines of marketing to drive growth in an organisation scaling quickly.

Your mission will be to :

  • Foster robust, collaborative partnerships with sales and partner organisations to implement a marketing plan that enables all areas to achieve sales objectives.
  • Plan, develop, complete, and measure demand programs across a mix of search, social, direct mail, email, webinars, content, direct response, field, ABM and events.
  • Design and execute impactful outbound, nurture and account-based campaigns that drives sales pipeline for target accounts.
  • Build awareness in the market and drive new conversations with target account with a focus on how they convert to sales-qualified opportunities.
  • Work closely with marketing and business leaders to translate business goals and objectives into meaningful marketing campaigns and programs that deliver engagement, leads, pipeline and revenue.
  • Work cross-functionally with peers in analytics (RevOps and Sales Enablement, Marketing Ops, Partnerships and Lead gen) and other critical functions to develop a holistic view of marketing performance and growth opportunities.

Preferred experience

  • Numbers oriented, Familiarity with key metrics such as CPA, Customer LTV, MQL/SQL Rate.
  • Proven experience of B2B tech marketing experience – field or business partner prior experience.
  • Demonstrates problem solving skills.
  • Has good business sense, knows what is commercially viable.
  • Good experience with marketing & sales ops automation tools (SFDC, HubSpot, SalesLoft, others)
  • A strong campaign marketer with experience in inbound and outbound marketing, content marketing, intent marketing, email nurturing, audience segmentation, advertising, content syndication, events and pay per lead programs.

Recruitment process

  • Talent Acquisition Interview : 30 mins
  • Hiring Manager Interview : 45-60 mins
  • Transverse Interview : 45-60 mins
  • HR Interview : 30-45 mins

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