Key responsibilities
1. Animate the online offer and optimise the customer journey
• Animate the daily online product offering to deliver the best customer experience.
• Manage the Push Merchandising and Editorial pages of the site in line with the product strategy and editorial calendar defined by Hermès International and Retail Merchandising.
• Provide input to the Hermès International Catalog/E-Commerce team and the Metiers to optimise the presentation of products online.
• Report and follow up daily on bugs/correction requests (product content, navigation).
2. Prepare and optimise a strong online product offering
• Propose assortment, size, and depth of offer in line with objectives, in a collaboration with Retail Merchandising.
• Prepare briefs for each Metier prior to buying sessions.
• Monitor quality and stock levels to ensure we have the right products and inventory at the right time, in partnership with Retail Merchandising to guarantee an attractive offer.
• Manage the day-to-day sales in line with objectives and strategy.
• Integrate a local and omnichannel strategy for all actions.
3. Measure and optimise the performance of E-Merchandising actions
• Monitor KPIs on a daily, weekly, and monthly basis (sales, traffic, conversion rate, return rate etc.), produce periodic reports and share insights within the team.
• Be a key contact for the traffic management agency with regular catch ups to refine our digital strategy.
• Consistently review competitor activities to identify best practices.
4. Liaise with the different teams involved in the .com and contribute to internal outreach
• Gather and structure product feedback with the CRC team to optimise purchasing quality and implement appropriate training plans.
• Work closely with our local Retail and Retail Merchandising teams.
• Liaise and collaborate with the Catalogue/E-Commerce Production and digital teams within Hermès International.
• Communicate on the E-Merchandising actions implemented.
Competencies
• Ideally 5 years of Digital Merchandising experience within a retail environment
• Highly analytical with exceptional organisational, communication and presentation skills
• Detailed in their analyses but synthetic and action-focused when sharing with others
• IT proficient with advanced knowledge of Microsoft Office, particularly Microsoft Excel
• Commercially aware with a passion for our products
• Be influential, structured and pedagogic in their approach
• Team player, with great interpersonal skills and a humble spirit
• Professional with ability to work efficiently and accurately under pressure