Our marketing team is growing, and we are looking for our next superhero!

As the Product Marketing Lead, you will play a critical role in positioning our supply chain planning and TPx solutions in the global market.

You will be responsible for developing compelling product messaging, creating high-quality content, and supporting our global demand generation efforts.

You will work closely with cross-functional teams, including product management, sales, and regional marketing, to ensure that our solutions are effectively communicated and differentiated in the marketplace.

Key Responsibilities:

• Positioning and Messaging:
  • Develop and refine the positioning and messaging for our advanced Supply Chain Planning and TPx solutions.
  • Ensure product messaging resonates with target audiences and clearly differentiates FuturMaster from competitors.
• Content Creation:
  • Develop sales enablement materials, including marketing toolkits, datasheets, and slide decks.
  • Create and manage white papers, blog articles, case studies, and other thought leadership content.
• Demand Generation:
  • Collaborate on the development of content for global demand generation campaigns, including webinars and SEA white paper downloads.
• Go-to-Market Strategy:
  • Contribute to the go-to-market strategy, including product launches and market entry plans.
• Analysts’ Benchmarks:
  • Track and analyze industry benchmarks and analyst reports to inform product positioning.

Key Performance Indicators (KPIs):

• Number and quality of sales kits and marketing materials produced.
• Engagement metrics for white papers, blog articles, and other content.
• Impact of product positioning on lead generation and sales pipeline growth.
• Analyst report rankings and mentions.

What you will bring to Futurmaster:

• Full proficiency in both spoken and written communication in English and French
• 3+ years of experience in product marketing, preferably within B2B SaaS and Supply Chain Planning, or TPx solutions.
• Proven experience in developing positioning and messaging strategy.
• Strong analytical skills for understanding industry benchmarks.
• Strong writing and content creation skills, with the ability to produce thought leadership marketing materials.
• Proven experience in developing and executing go-to-market strategies.

Why Join Us:

• Be an important part of the marketing strategy of a fast-growing company in the supply chain planning industry.
• Work with cutting-edge technology and innovative solutions.
• Collaborative and dynamic work environment with plenty of opportunities for growth and development!