Head of Traffic Acquisition

Head of Traffic Acquisition

  • 11 rue des petites ecuries, Paris, 75010
  • Permanent contract 
    Occasional remote
    Education: 3 years of college
    Experience: > 4 years

    This position was filled!

    Who are they?

    Digitevent la solution SaaS de référence pour la gestion d’événements B2B! Nous aidons quotidiennement les organisateurs d’événements professionnels à gérer plus efficacement et plus qualitativement leurs participants.

    La Startup est rentable et en pleine croissance (+100%/an). Elle compte déjà plus de 500 clients B2B parmi lesquels se trouvent près de 80% du CAC 40 et des organisateurs professionnels prestigieux.

    Aujourd’hui incontournable sur le marché Français, elle se déploie à l’international depuis 2017 en Europe et en Amérique du Sud.

    Job description


    • Developing and implementing SEO strategy: setting clear goals, analyzing target audience and competitors, identifying relevant keywords, and building a search engine friendly architecture.

    • On-page optimization: optimizing website content and tags, ensuring proper keyword usage, creating engaging content, and addressing tech. aspects like speed, mobile optimization, and URL structure.

    • Off-page optimization: Building high-quality backlinks, engaging in content marketing, utilizing social media, and fostering partnerships with relevant directories, influencers and industry experts.

    Content marketing

    • General content and blog : create and promote high-quality, engaging content that attracts the target audience and encourages sharing, ultimately driving organic traffic.

    • Email marketing: Developing and managing email campaigns to nurture leads, engage with prospects, and drive traffic back to the website or landing pages.

    • Social media marketing: Leveraging social media platforms to engage with the target audience, promote content, and drive referral traffic to the website.

    • Conversion rate optimization : ensuring that the user experience is smooth and that visitors are guided towards taking desired actions, such as submitting a contact form or signing up for a demo.

    Analytics and reporting : Setup dashboards (Datastudio) for tracking, analyzing, and reporting on KPIs to measure the effectiveness of traffic acquisition efforts and continuously optimize campaigns for better results.

    SEA (bonus) : Pairing with the SEA team to optimize paid on platforms (Google Ads, Linkedin, Capterra..)

    Preferred experience

    Technical skills

    • Content Marketing: Experience in content strategy development, creation, and promotion

    • SEO: Great experience with on-page and off-page optimization techniques, keyword research, and understanding of how search algorithms work.

    • Bonus : Basic HTML/CSS: basic web design principles and ability to make minor adjustments.

    Analytical Skills: Proficiency in tracking, measuring, interpreting on key performance indicators (KPIs) with tools like Google Data Studio. Ability to interpret data, identify bias, to trends, patterns, and insights.

    Soft Skills

    • Communication: Strong written and verbal communication skills to effectively convey ideas

    • Problem Solving: Capacity to identify issues, possible solutions, and implement effective strategies.

    • Time Management: Ability to prioritize tasks, manage multiple projects, and meet deadlines.

    • Creativity and Innovation: Aptitude for developing unique strategies and tactics to attract and engage while staying within budget constraints.

    • Curiosity / Adaptability : Stay informed about algorithm updates, trends, and best practices

    • Languages: Perfect working skills in English and French.


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