🔝 Reports to: Sr Brand Manager
📑 Permanent contract
📍 EMEA HQ, Geneva (Switzerland)
👩💻🏡 Hybrid mode (2 days/week home-office)
📆 At the earliest convenience
OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.
At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.
Discover a world of diversity within our team of 700+ across 13 European countries, united by the common goal of elevating Columbia to the pinnacle of outdoor brands in Europe. Our omnichannel approach seamlessly integrates Columbia and Sorel brands' engaging in-store and online experiences.
Nestled at the heart of the Alps in Geneva, Switzerland, our European headquarters hosts the Executive Committee, go-to-market functions, and Planning and Logistics teams. In Schiltigheim, near Strasbourg, our shared services center thrives with over 100 professionals managing Finance and Operations/Customer Service. Our distribution center in Cambrai ensures swift delivery to customers, while our 30+ Columbia stores adorn major European outlet centers. Finally, the Sales and Trade Marketing teams are displayed in four regions across Europe, close to their customers and markets.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE TEAM
Located in our EMEA headquarters in Geneva (Switzerland), the SOREL Go To Market team is working along the Columbia Go To Market Team, the DTC team as well as with the digital cross-border account.
The SOREL team is agile – one European Sales Manager, one Key Account Europe, based in Geneva. The Sorel Marketing Manager is part of the Brand Marketing organization along with Public Relations, Content Creation and Content Creator program management, and Paid Media planning.
The Brand Marketing oversees the brand activity in Europe – coordinating agencies in countries, working with the Trade Marketing team across the regions and implementing global strategy – to meet the overall brand goal. We are building activation along a multi-year roadmap and seasonal initiatives, aligning BRAND / DTC / WHOLESALE to emulate our consumer offensive.
ABOUT THE POSITION
To achieve our 3-year plan and execute our seasonal initiatives, we have established a strong go-to-market process in which brand marketing plays a key role. In this newly created role, you will own the brand message and drive the brand activation across Europe for SOREL. You will be in charge of the budget activation and agency management.
Together with the Sorel Sales Manager Europe and Sr Brand Manager Europe, you will develop a Pan-European marketing and communications strategy that will inspire and engage our customers. This strategy will include advertising, public relations, events, influencer strategy, trade marketing, social media, co-op and in-store marketing, and will be developed in collaboration with the global SOREL structure and in-countries marketing teams.
Additionally, you will strive to become a strong partner of the Columbia Brand Marketing team, guiding how best to integrate our Columbia LIFESTYLE component into our seasonal campaigns, including the HERITAGE collection, READY TO ROAM Collection, and COLLABS. Our goal is to inspire our customers with our marketing efforts and continue to grow our brand.
HOW YOU’LL MAKE THE DIFFERENCE
SOREL:
Columbia Lifestyle Collection:
YOU ARE
YOU HAVE
PERKS & BENEFITS
🎁 Significant discounts on Columbia and Sorel products
🌍 Soft mobility policy (Geneva office only)
👩⚕️ Health insurance allowance for employees in Switzerland
🧘♀️ Pilates and yoga classes on our premises, and running groups or sports activities
📚 Unlimited access to LinkedIn Learning
📖 A monthly Learning Hour for training, discovery and learning
👩🏫 Unlock your potential: access to in-house training courses (feedback, leadership, Insights®...)
🌈DEI initiatives to exchange and strengthen our involvement around these themes
ABOUT THE CULTURE
To learn more about us and our culture, visit our page on Welcome To The Jungle: https://bit.ly/49bl1i5
ABOUT THE HIRING PROCESS
1️⃣ Ready to unlock your potential at Columbia Sportswear Company? Apply now to help us connect active people with their passion! The hiring team will review your application in the following weeks.
2️⃣ If your application is selected: a 30-45mn introductory interview with our Talent Acquisition Team
3️⃣ Interview with the hiring manager (online or in-person interview)
4️⃣ Interview with the main stakeholders + case study presentation (if applicable)
5️⃣ Your unique strengths align perfectly with our team: we are thrilled to extend you an offer!
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