ABOUT BYREDO
“Beauty can be many things to many people. Our job is to inspire people to be themselves.” Ben Gorham, Founder and Creative Director of Byredo.
The European luxury brand BYREDO was founded in Stockholm in 2006, with an ambition to translate memories and emotions into products and experiences.
BYREDO creates and develops a range of products such as fragrance and make-up but also Byproduct, the brand category for any non-beauty projects.
BYREDO is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.
BYREDO is sold in more than 40 countries in a very high-end exclusive network worldwide, with a growing presence online and a strong focus on Ecommerce activities.
We believe that through creativity, we’re able to develop timeless products, both meaningful and inspirational, to people and their lives.
We believe that only great people can design & bring those beautiful projects to life.
We believe in talents vs profiles, in experience vs education, in diversity vs boundaries.
We believe that only powerful teams can lead together the growth of the company, and therefore, we are highly committed to our people.
At BYREDO we come as we are, with the intention to learn from each other and go beyond business objectives.
ABOUT THE INTERNSHIP
We are looking for 2 International Marketing Assistants to join our Go-to-Market team. You will report to either our APAC/ME International Marketing Manager or our EUR/US International Marketing Manager, depending on your scope. As a member of our amazing Go-to-Market team, you will participate in building international strategy for our regions and in the delivery of global 360 marketing plans, ensuring utmost integrity of brand representation at all customer touch points.
By the end of your internship, you will have developed both agility and ability to adapt to shifting market dynamics.
WHAT YOU WILL DO
International marketing strategy
Contribute to the adaptation of the global marketing strategy to local markets and their specificities, ensuring the perfect execution of the Brand strategy.
Prepare the consolidation of regional launching plans for internal use.
Participate in follow-up weekly meetings with each market and remain their point of contact for operational requests (lab samples, sampling, TOAs and collateral requests)
Reporting
Gather quantitative and qualitative post campaign analysis from markets on our launch performances and compile info for global reporting.
Compile competitor reviews and best practices on trade marketing activities and create monthly report.
Coordination for creative content and assets
Be the key liaison between markets and content team for delivery of content.
Support creative briefs for market local asset requests (image crops, retail invitations, etc.).
Check all asset request from markets to ensure all relevant information are filled, share asset request to content team for content creation.
Visual Merchandising
Liaise with VM and markets to ensure planograms and merchandising guidelines are shared and executed.
Gather market feedback on VM elements – global proposal and local execution.
Training
Liaise with the Global training team and local markets to help facilitate the training strategy and schedules.
Day to day support
Manage shipments, couriers, proof of deliveries as required.
This list is non-exhaustive and missions may vary depending on current projects and business priorities.
Your key interlocutors for all of the above:
Brand Marketing team
Communications team
Local markets and Area Managers in your responsible region
Other cross-functional teams such as Demand Planning, Product Development, etc.
We would like you to start in January 2024, this is a 6-months full time paid internship.
WHAT WE’RE LOOKING FOR IN OUR NEXT INTERN
You have strong interpersonal and communication skills enabling you to work easily with all types of interlocutors, be they internal or external, at an international level.
You have a solid “project management” and hardworking mindset, always solution orientated. This implies being curious and proactive to look for all necessary information, managing deadlines, prioritizing your tasks, multitasking…
You already know or want to know more about how marketing strategies are implemented on the field, in our stores.
You are passionate about the Beauty and/or Luxury industry and curious to gain knowledge about the specificities of points of sales in these sectors.
You have an international & inclusive mindset: you enjoy working with other cultures and understand the adaptation this requires.
WHAT WE EXPECT YOU TO BRING TO BYREDO
You are a Master’s student in a business school/university, looking for a 6-months internship.
You can provide an internship agreement from your school/university you are graduating from.
You are fluent in English (you are comfortable talking and writing in English), French is a plus.
You are proficient in Microsoft Office, especially PowerPoint and Excel.
OUR COMMITMENT TO YOU
We will onboard you in our fantastic sensorial adventure.
You will work in a flexible, agile, and truly international environment.
We strongly encourage test & learn mindsets, also from our interns!
You will have access to a LinkedIn Learning account to boost your learning experience.
You will learn from kind, passionate and highly motivated people.
We will provide you with a personalized Manager guidance & HR support.
These companies are also recruiting for the position of “Marketing Strategy and Planning”.