Botfuel

Botfuel

Bilingual (English/French) Content marketer

  • Permanent contract 
  • Starting date:  May 1, 2022
  • Paris
  • > 1 year

The company

Botfuel

Botfuel

  • Artificial Intelligence / Machine Learning, Software
  • From 15 to 50 employees

The job

Bilingual (English/French) Content marketer

  • Permanent contract 
  • Paris

About

Botfuel est la plateforme leader du développement de chatbot pour grandes entreprises. Grâce à son SDK, les entreprises peuvent créer des chatbots de seconde génération, hautement conversationnels grâce à une technologie NLP propriétaire, et offrir à leurs clients une nouvelle expérience de leur marque.

Du commerce conversationnel au support client automatisé, Botfuel permet aux entreprises de profiter de la puissance combinée de l’intelligence artificielle et des conversations.

Botfuel
Botfuel
Botfuel
Botfuel
Botfuel

Job description

Core Responsibilities

##Content Planning, Creation, and Support:

  • Researching, writing/creating, and editing content, including for blog posts, webinar topics, video scripts, infographics, emails, outreach scripts, presentations, customer case studies, interactive and website copy
  • Creating outreach templates for different channels
  • Creating templates for inbound inquiries from different channels
  • Maintaining content calendars and master content libraries.
  • Collaborate with other departments to create innovative content ideas.
  • Coordinate with marketing and design teams to illustrate articles.
  • Ensuring SEO compatibility of the content with the right use of keywords
  • Writing clear, persuasive, informative, and compelling copy that drives education and awareness to a multitude of client audiences while keeping all-around consistency in brand communication and tone.
  • Measuring Content Effectiveness
  • Measuring and reporting on content effectiveness, and optimize programs and content based on internal and third-party analytics
  • Analyzing content marketing metrics and makes changes as needed

##Content Related Market Research
Strategic planning of thought leadership campaigns, topics, and themes by researching industry-related topics (combining online sources, interviews, and studies)
Staying up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar, and help distinguish Botfuel’s content from its competitors. Identify customers’ needs and gaps in our content and recommend new topics.
Conduct simple keyword research and use SEO guidelines to increase web traffic

Preferred experience

##Background:
Proven work experience as a Content Writer or similar role in B2B space (0-2 years).
Bonus points for having specialisation of creating content in SaaS, chatbots and customer service topics
Content Portfolio and links to blogs/digital campaigns created (preferable)
Degree in Marketing, Communications, Journalism or a related field preferred

##Skills:
Bilingual English / French required
Must have excellent written and verbal communication skills and should be able to create numerous results-driven content pieces within reasonably tight timelines.
Exceptional research, writing and editing skills, as well as the ability to adapt to the style, tone, and brand voice of our business.
Impeccable writing style, perfect grammar, attention to detail
Demonstrated interest in SaaS, sales & marketing domains.
Knowledge of digital marketing tactics, including SEO, email marketing, LinkedIn and Twitter marketing, web & social media analytics

##Work Ethic
You have strong attention to detail, and are comfortable working inside a fast-paced results-driven work environment.
You’re a Self Starter who can drive projects and deliver high-quality results in a timely manner.
You demonstrate a positive, can-do attitude.
You thrive in a collaborative and transparent environment and can give and take constructive feedback on a consistent basis.

Meet the Botfuel team

Botfuel

Botfuel

Bilingual (English/French) Content marketer

  • Permanent contract 
  • Starting date:  May 1, 2022
  • Paris
  • > 1 year
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