BlaBlaCar
BlaBlaCar

Business & Marketing Apprentice

Join BlaBlaCar, the world's leading community-based travel app, as a Business & Marketing Apprentice. You will play a key role in accelerating the growth of BlaBlaCar in France, working across carpools, buses, and trains. Your responsibilities will include supporting CRM campaigns, contributing to marketing activations, assisting in analyzing marketing and product data, coordinating cross-functional projects, and managing partnerships. You should be currently studying in a business school or university, have full proficiency in French, and have a strong interest in marketing and data.

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Job summary
Internship
Paris
A few days at home
Salary: Not specified
Skills & expertise
Creativity
Interviewing
Communication skills
Collaboration and teamwork
Copywriting
+3
Key missions

Participer à la planification et à l'exécution des campagnes CRM, y compris la segmentation, la rédaction et l'analyse des performances.

Contribuer aux activations marketing et travailler avec l'expert en médias sociaux pour concevoir de nouvelles campagnes.

Assister le responsable marketing dans l'élaboration de la feuille de route marketing 2026 et mettre en œuvre des actions pour le premier trimestre 2026.

BlaBlaCar
BlaBlaCar

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The position

Job description

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 26 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your mission

You will help us accelerate the growth of BlaBlaCar in France working across its three main supplies: carpools, buses, and trains.

As a Business & Marketing Intern, you’ll join a dynamic and fast-paced team at the heart of our growth strategy tackling a wide range of projects, that include both top of funnel actions and lower funnel performance strategies but also partnerships management.

You’ll contribute to launching new initiatives, analysing performance, running campaigns, and working on impactful projects to encourage more people to use BlaBlaCar whether it is with carpool, bus or train. You will report to the Marketing Manager and work closely with teams across CRM, paid media, partnerships, and product marketing.

Your responsibilities:

  • Support the planning and execution of CRM campaigns: segmentation, copywriting, performance analysis
  • Contribute to marketing activations and work with the Social Media expert on designing new campaigns and come up with ideas to bring impact. 
  • Proactively assist the Marketing Manager in building the 2026 Marketing Roadmap and deliver actions for Q1 2026. 
  • Assist in analyzing marketing and product data to identify trends, measure impact, and recommend improvements
  • Coordinate cross-functional projects with stakeholders across Brand, Design, Product, Digital and CRM teams. 
  • Participate in the reporting and documentation of our marketing actions and KPIs
  • Manage partnerships from being the main point of contact for external partners to monthly processes, reporting and invoicing
  • Keep an active watch on competitor marketing tactics, trends in mobility, and best practices in digital marketing

    • Your qualifications:

  • You are currently studying in a Business School, University, or equivalent and are available for a 12 apprenticeship starting January 2026
  • Full proficiency in French 
  • You already have one relevant internship experience
  • You have a strong interest in marketing and data, and ideally a first experience in a business, startup, or marketing-related role
  • You are analytical, structured, and organized, capable of juggling multiple tasks
  • You are creative and curious, bringing energy and ideas to the team
  • You have excellent communication skills
  • You are a team player and eager to contribute to a mission-driven company
  • Having an internship agreement from your school or university is mandatory. We won’t be able to proceed with your application otherwise.

    • What we have to offer:

  • Hybrid working mode
  • Financial support for home office equipment
  • 4 additional weeks on top of legal maternity/paternity leaves
  • 50% healthcare coverage (Alan)
  • Minimum 25 days holiday per year
  • Local meal plan policy (Swile card)
  • 50% transportation paid (Forfait Mobilité Durable)
  • Free unlimited carpooling & bus rides
  • Personal growth via trainings, mentorship, and internal mobility programs
  • Regular team building events
  • Mental health support through Moka.care
  • 1 day off per year to test our product
  • 1 day per year for social engagements with non-profits

    • Interested in joining the ride?

  • a 45-min video-call with your Talent Acquisition Manager Hien Hoang  to get to know you, understand your career expectations and answer your questions
  • a 45-min interview with your future manager Erwann Bouhier
  • a 45-min case study presentation to the Marketing team

    • Our hiring process lasts on average 25-30 days, offers usually come within 48 hours.

    Want to know more?