Areas of responsibilities:
Helping define a content roadmap based on strategic business priorities, including content formats and channels
Content planning and production (email copy, customer stories, case studies, blog, etc.)
Content distribution (website, blog, newsletter, social media channels, etc.)
driving and converting organic traffic using SEO, creation of landing pages creation and conversion mechanisms
Nurturing prospects, leads and customers with the right type of content through our marketing automation platform
BePark is looking for a team member to help define and create high-impact content that solves actual problems for our target audience. You will be trusted with the production of content from the concept to the delivery and its distribution to our various channels. Your focus will be to help attract, convert, and delight our audience thanks to your content and enable the sales team with relevant assets and collaterals.
Your range of action covers both B2B and B2C segments, providing you a full exposure to BePark’s community and editing of customer stories, case studies , short-form, video and other types of content.
The person we are looking for :
Fluent in written and spoken French with very strong copywriting skills. Good knowledge of English is preferred as it is our business language
At least one relevant experience in content marketing, ideally in a startup environment
A ‘scrappiness’ mindset: you are able to figure out what needs to be done, make a plan, roll up your sleeves and actually do it
Strong project management skills: you’ll need to balance projects with different stakeholders and sometimes tight deadlines
Curiosity for the challenges we are trying to solve: to excel in this role, you’ll need to understand our audience’s pain points in order to create impactful content. Therefore, interviewing customers and listening to sales calls might be part of the job
HR screening with Astrid Magnette, Talent Acquisition Expert
Practical case with Geoffrey Bressan, Head of Marketing
Face to Face interview with Louis Soum, Head of Revenue and the founder of BePark, Julien Vandeleene.