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Back Market
Back Market

Head of Brand & Communications JAPAN

Permanent contract
Tokyo
Salary: Not specified
No remote work
Experience: > 7 years

Back Market
Back Market

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The position

Job description

Back Market is the world’s leading refurbished electronics marketplace with a team of more than 650, powering operations in 16 countries (and counting!).

Back Market is undergoing meteoric growth and has raised $884 million, with a valuation of $5.7 billion. Our mission is simple: empowering people to buy tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact.

Be part of a great and growing adventure that will change the way the world consumes tech.

YOUR MISSION (IF YOU ACCEPT IT): 🥇

  • Build a strong communication strategy through your culture and market expertise:
  • You will stand as the local expert of the culture and consumer market in Japan
  • You will assist us in establishing the right positioning for Back Market in this country (brand platform and key messages) to strongly appeal to local consumers
  • You will shape our communication plan together with our marketing experts (identify audiences, messaging and touchpoints)

    •  

  • Manage daily brand communication. You will be in charge of the day-to-day implementation of this strategy:
  • Leveraging our internal capabilities (creative, social media, CRM, VOL, etc.)
  • Leading the collaboration with communication external partners
  • Overseeing PR initiatives with our local PR agency
  • Track results and adapt our strategy:

    • You will analyze and report on the performance of actions/campaigns and suggest recommendations to improve them

    YOU ARE IN THE RIGHT PLACE IF: ⭐

  • You are a native Japanese speaker, and you speak English fluently
  • You have a minimum of 7+ years experience preferably in Communications/Advertising (ie. Strategic Planning or New Business in an agency), or the same position in a Start-up Scale-up
  • You are capable to understand and embrace the differences between international work cultures
  • Ideally have worked on similar projects: adapting a brand to the Japanese market
  • You are a team player
  • You are strategy savvy, with a lot of experience in understanding consumers, analyzing markets and trends
  • You have an analytical mindset and like defining comms architecture
  • You are capable of framing a strong brand storytelling and articulating it across all channels and throughout the customer journey
  • You understand its impact on consumers’ mindsets (via both copy and visual).

    • RECRUITMENT PROCESS: 📅

  • Kensy, Talent Acquisition Specialist
  • Donatienne, Head of Communication Europe
  • Yeojin, Head of Marketing APAC
  • Alexis, Director of Asia Development
  • Vianney, Founder

    • WHY SHOULD YOU JOIN US ? ✌🏼

    - A meaningful job: through hard work, you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!

    - An attractive salary, equity, multiple benefits (meal tickets, health insurance, etc...), parental benefits, relocation package, internal events, etc… 

    - Be in an environment where you can make a difference: you will have the freedom to innovate and adopt new ideas!

    - Grow your career with a flexible career path, Back Market can help you evolve!

    - A booming scale-up: our environment is rapidly growing in Europe, the USA and in Asia!

    - We embrace work life balance which includes flexible working hours and the opportunity to work from home. 

    - A lot of fun: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.  

    Back Market is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.

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